Coco Gauff’s New Balance ‘CG1’ Sneakers Drop Ahead of Indian Wells Appearance

The collaboration between the US Open Champion of 2023 and the New Balance sneakers is one to remember. Coco Gauff‘s fans seem to be very excited about the kind of shoes she will be wearing when it comes to collaborating with one of the biggest brands of sneakers. And the company has finally given in and released the kind of shoe she might be wearing in her next tournament.

That might be the Indian Wells 2024. It is truly exciting for one of the brightest rising stars in tennis to shake hands with New Balance and come up with a product that represents her to her fans.

New Balance unveils Coco Gauff’s new sneaker theme just before Indian Wells 2024

It comes as no surprise that right before an important tournament, Coco Gauff and New Balance drop this bomb on their fans with a new pair of sneakers. They are called the Coco CG1 Unity of Sports. The theme of the sneakers is quite unique, different from the earlier styles that were designed by them for Gauff, which had mostly muted colors.

But with Gauff’s intervention, the colors tend to get better and brighter now. Coco Gauff also posted about it on her official Instagram account. She added a story with the picture of the sneakers and added a caption, “new colorway drop”.

Fans are excited to watch her play on the court wearing these colorful designs. Purple fade and coastal blue are the primary shades, along with white being the base in this pair. Coco Gauff has had a great time working with the team of New Balance as she has shared before, as she admitted this previously in her interview with Forbes.

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Gauff admitted working with New Balance is a big moment in her career

In one of her interviews last year with Forbes, Coco Gauff talked about what kind of a forward-thinking approach the team at New Balance has. She added, “New Balance has supported me since my junior tennis years and has been by my side for the biggest moments of my career.”

She also added that her love for the game and the passion that the team at New Balance has for quality and creativity makes for a deadly combo in creating sneakers that represent her personality.

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