
via Imago
Image Credits – Imago

via Imago
Image Credits – Imago
“I get to launch a new shoe on my birthday?! 21 is pretty cool already,” Coco Gauff couldn’t contain her excitement as she unveiled her brand-new signature shoe Coco Delray on the eve of her 21st birthday, turning the occasion into an unforgettable celebration. But what made this launch even more special? Well, a heartwarming and creative advertisement featuring none other than her beloved grandmother, Yvonne Lee Odom. As Coco kicked off her Miami Open journey with a bang, her mom, Candi Gauff, couldn’t help but shower love on the incredible grandma-granddaughter duo, expressing just how much this moment meant to the family.
Ten days back, New Balance and Coco Gauff officially unveiled Coco Delray – a tennis shoe crafted for players of all levels, seamlessly blending top-tier performance with a deep-rooted connection to professional tennis. But this new shoe launch was more than just about footwear; it was a celebration of tennis as a force that unites communities, bridges generations, and shapes legacies. The powerful campaign, shared on NB’s official IG account, featured Coco alongside her grandmother, Yvonne Lee Odom, reflecting on the values that shaped her journey.
The caption read, “Every place has a story to tell. Introducing the Coco Delray, from the court that Coco calls home. Available March 13th, 2025” The campaign beautifully captured the essence of Delray Beach, shining a light on Pompey Park and the public courts where Coco honed her skills alongside her father with unwavering support from her family, friends, and community. And, as this touching tribute continues to make waves even after 10 days, Coco’s mother, Candi Gauff, has now stepped in to share her candid thoughts, making this launch even more meaningful.
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On March 22nd, CBS Mornings took to IG to share a special interview featuring Coco Gauff, conducted by Skyler Henry right beside the iconic Delray Beach tennis courts, where Coco first picked up a racket at just 7 years old. The post was captioned, “The tennis courts in Delray Beach, Florida helped shape @cocogauff’s life and game. Now, she is honoring her hometown with her latest shoe: The Coco Delray. Gauff told @skylerhenry about her journey from honing her skills in the tight-knit community to becoming the no. 3 player in the world in women’s singles: “You don’t have success without failure,”,
The interview captured not only the essence of Coco’s journey but also the exciting highlights of her newly launched Coco Delray shoe. The video beautifully showcased her deep connection with her grandmother, Yvonne Lee Odom, while also shedding light on her next big goals in tennis.
And just as the video went viral, Coco’s biggest supporter, her mom, Candi Gauff, re-shared the heartfelt moment on her IG story. With overwhelming pride, she captioned it, “So proud!! ❤️❤️” while tagging both Coco and her beloved grandma.
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For the former US champion Coco Gauff, Pompey Park wasn’t just a training ground, it was where she learned that true champions aren’t just born; they’re built through hard work, resilience, and the support of their community. Now, the 9-time WTA singles title winner is honoring that legacy with the launch of the Coco Delray, a shoe designed for every level of play. Available in both men’s and women’s sizes, it blends style, comfort, and performance with a sleek low-top silhouette, a nylon plate for stability, and a FuelCell midsole for lightweight cushioning. Plus, its durable rubber outsole ensures longevity, even in the toughest matches.
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Does Coco Gauff's success prove that community support is key to building champions?
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But Coco isn’t just making waves off the court with her latest sneaker, she’s also shining on the court! As she is getting her form back at the Miami Open, she’s soaking in every moment, celebrating her victories with the beats of Dominic Fike.
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“Bury Me in the Sun” —Coco Gauff picks iconic song to celebrate her latest win
Coco Gauff continues to dominate at the Miami Open, securing her second consecutive win over Maria Sakkari, just weeks after triumphing over her in Indian Wells. The recently turned 21-year-old broke Sakkari’s serve twice in the first set and, despite a brief dip in the second, sealed a commanding 6-2, 6-4 victory. Now cruising into the fourth round without dropping a set, Coco’s Miami Open campaign has been nothing short of electrifying, highlighted by a jaw-dropping 6-0, 6-0 win over compatriot Sofia Kenin in the R64.
But Gauff didn’t just make headlines with her on-court dominance, the 3rd seed also left her signature flair on the camera lens post-match. Channeling Dominic Fike’s hit Sunburn, she scribbled, “When I die, bury me in the sun – Fike.” The unexpected shout-out caught Fike’s attention, and he quickly responded with a surprised “😳” emoji on his IG story.
The fun didn’t stop there! Later, Coco playfully corrected her lyrics, re-sharing the image with, “lol lay**** not bury😂” while jamming to the song in the background.
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Now, all eyes turn to her upcoming clash against Magda Linette on Monday. The American leads their H2H 2-0, including a dominant win last year in the China Open. With home-court advantage and unstoppable momentum, Coco looks primed for a deep run in the tournament. Will she punch her ticket to the QF beating Linette? Buckle up: this one’s going to be a must-watch!
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Debate
Does Coco Gauff's success prove that community support is key to building champions?