Coco Gauff has recently made giant strides in her performance in the WTA Tour. The teenage sensation has not played on the professional circuit for long, but she has already earned quite a lot from her exploits on and off the court. Madison Keys, on the other hand, is on a different trajectory. Keys has been playing on the professional tour since she was fourteen, a year younger than when Gauff turned pro, at fifteen. However, Keys started competing in Grand Slams much later.

Both players have earned a large sum of money ever since they stepped foot on the court. But the two are not quite on par when it comes to their overall earnings, net worth, and endorsements. So who’s the richer one of the two?

Earnings of Coco Gauff and Madison Keys

Coco Gauff

Coco Gauff has amassed an astounding $8,057,463 million in prize money because of her outstanding performances in different events. This amount will only increase immensely after the US Open concludes. According to Celebrity Net Worth, her estimated net worth is currently about $3.5 million. Gauff’s achievement of such financial success can be credited to her dedication both on and off the tennis court.

Aside from her tennis prowess, the young American sensation has smartly diversified her income streams by dabbling in a variety of activities. Her diversified approach to tennis has also translated into business investments as she focuses on wealth building. 

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Madison Keys

In comparison to Gauff, Madison Keys has earned a whopping $ 16,523,940 from her exploits on the WTA Tour so far. She has been able to amass such impressive prize money due to her performances since 2019 and her ever-improving arc. Keys has also played in a Grand Slam final – the 2017 US Open – which has only boosted this figure. Her net worth is estimated to be $8 million as per Celebrity Net Worth. 

In this aspect, Keys beats Gauff by a huge margin. Playing since 2009 has come in handy for her. Although Gauff has more titles overall, she has not played for long enough to compete with Keys when it comes to prize money. But can her endorsements and sponsorships give her an edge over the senior player?

Endorsements of Coco Gauff and Madison Keys

Coco Gauff

Gauff uses Head rackets and wears the New Balance emblem on her clothing and tennis shoes during professional matches. In October 2018, Gauff sign a multiyear deal with New Balance which contributed to her image. She has established a great relationship with New Balance, which helped as she reinvented herself on the court as a top player. The two agreed to an extension in 2022 after their original deal in 2018.

In March 2019, she also stated that she had signed a multi-year sponsorship arrangement with the Italian food business, Barilla, which also supports Roger Federer. Microsoft also signed on Gauff, in addition to the Italian food brand.

Madison Keys

Keys has had Nike as her core sponsors since she was 14 years old. They have provided her with her tennis kit and shoes since she turned pro. None other than Wilson sponsors her rackets. As they help her, she has also helped them reach a wider audience. In fact, she was involved in the debut of the Wilson Ultra series of rackets in 2017. Currently, she uses the Ultra Tour model for her matches.

In addition to her core sponsors, Keys is the first American ambassador for Evian, a French water company that Maria Sharapova also endorses. Keys also collaborated with the contact lens company Acuvue in 2018. She is also sponsored by Orangetheory Fitness, which is situated in Boca Raton, Florida – Keys’ home for many years.

When it comes to endorsements, the two players are head-to-head. However, the specific details of their endorsements have not been revealed. Since Keys has earned more prize money, which is accompanied by a higher net worth, she is likely the richer of the two. 

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