Coco Gauff loves almost everything related to fashion. She was quite disappointed with her performance at the 2024 US Open, but now, with the help of fashion, we can once again see her beautiful smile. Gauff’s partnership with the fashion brand American Eagle is one of the biggest highlights of her career. She had earlier revealed that she grew up wearing AE apparel. Not only that, the self-proclaimed denim fan has been working with the brand since she was 16. Recently, she shared a few stunning photos from her latest photoshoot featuring American Eagle’s newest collections. Is Coco Gauff on the path to changing tennis fashion?

She was spotted donning a classy beige blazer and wide-leg jeans in the first photo. In the other shots, she posed in an all-white tennis outfit and embraced a new all-denim look. However, her photo in a black leather jacket stood out among the rest. Coco Gauff’s radiant smile was captured in that particular picture. She captioned the photos with, “Just dropping some Fall inspo for your feed. New AE styles out now, plus some items from my collab still available on ae.com!“

Coco Gauff even shared a few glimpses from her recent photoshoot in her Instagram Stories. In the first one, she looked ready to rock the courts with her all-white tennis outfit, writing, “Always serving look in AE” in the caption. In the second shot, she appeared in the same attire but this time with a racquet in hand. The third featured her in her denim look, with a line asking fans to “CHECK OUT MY COLLAB AND ALL THE AE FAVES.” In the final picture, she expressed her excitement about seeing her exclusive collections at the Town Center in Boca Raton. Are you ready to grab one of these stunning outfits?

Well, Tommy Paul’s girlfriend, Paige Lorenze, seemed just as excited! She expressed her admiration for Coco Gauff’s photoshoot with a “😍😍😍” reaction in the comments section. A few days ago, Lorenze was also spotted attending the launch of Gauff’s new AE collection in NYC, alongside actress Lola Tung and others.

Even the fans were initially thrilled when they saw Coco Gauff’s denim jacket had a quote from her speech during the prize ceremony at the 2023 US Open. It read, ‘Thank you to the people who didn’t believe in me.‘ What do Gauff and the brand think about this partnership?

“I just love the brand” – Coco Gauff’s portraying her love for the American Eagle

According to Craig Brommers, Chief Marketing Officer of the American Eagle, “Coco Gauff, already a tennis icon, is someone who exemplifies that entrepreneurial hustle of Gen Z, with her business interests, with her community impact and her sense of style as well. Coco will be featured in all aspects of the campaign — video, still, outdoor, activations.” The 20-year-old tennis star has been connected with the brand for a long time, and the introduction of these new collections has added a fresh dimension to their partnership.

During an interview with PEOPLE, Gauff stated how proud she is of creating something new with AE. She added, “I just love the brand, and to be able to do something off-court was really exciting for me because most of the things I do are on the court.” She finds it “really cool” to do something more casual, as fashion has always been something that has attracted her besides tennis. Gauff loved how they incorporated her message to the haters on the denim jacket.

Apart from all of these things, she mentioned, “It’s great to see that brands are recognizing [women athletes]…I’m grateful that I live in this era where people and brands are starting to recognize our worth.” Share your thoughts on the new AE collections featuring one of the brightest stars in the tennis world