Coco Gauff Shows Knack for Diversity at Just 20 as She Picks “Naked” Brand After Life-Changing New Balance Deal

“Growing up, when I trained at academies, my mom packed coolers for me so I could practice all day. It consisted of fruit, applesauce, and Gatorade.” Coco Gauff once revealed that her ‘secret weapon’ to success was as simple and natural as fruits. The American tennis star admitted that grabbing some fruit salads between sets kept her energized and growing. This childhood habit has not only fueled her athletic prowess but also shaped her love for fruits, a passion that has now blossomed into an exciting new venture.

In a recent announcement, the reigning US Open champion confirmed that she is partnering with the Naked Juice company. The brand is known for its fruit juice smoothies, and probably that’s what attracted Coco Gauff. The 20-year-old confirmed this partnership on her Instagram sharing an intriguing post.

Taking to her social media platform, the American tennis player shared a reel where she can be drinking from a bottle of Naked Juice. Captioning the post, Gauff expressed her happiness. “I’m so happy to join @nakedjuice as Chief Smoothie Officer! 😏 🍓🍊🥭🍍🍇🍎🍌😎 #NakedxCoco #ChiefSmoothieOfficer.” This is another iconic deal that the star player has achieved at a very young age.

Coco Gauff had earlier signed a deal with the sportswear company, New Balance. However, she didn’t extend that collaboration until 2022. Gauff finally inked a “long-term extension” with the Boston-based brand and is earning huge with her collaboration. Now her latest partnership with the Naked Brand is not just her power as an athlete, but her knack for a variety of sponsors. Meanwhile, the French Open doubles winner expressed her love for fruits.

Speaking to Forbes, Gauff revealed, “For me, the reason I like fruit on court, being a tennis player and playing long matches, I like to have sugar on court. Fruit has always been the fastest way to do that. I constantly try to take a couple of bites of fruit.” The American tennis star is now set to add Naked drinks to her list of on-court repertoire. 

Meanwhile, the fruit lover will soon be adding some new additions to the brand and its list of drinks. When asked if there will be a limited edition of drinks curated by Gauff, she answered positively, “I can’t really say a lot about it just now, but there will be some of that in the future.” Gauff also opened up about her partnership in yet another interview.

In an interaction with PEOPLE, the American star revealed how she prioritizes a healthy diet. “I’ve basically been playing tennis for my whole life and at a pretty high level, so eating healthy has always been a priority of mine. I prefer to keep it as natural as possible… it’s very easy to mix it in with what I already do on the court.” Meanwhile, the World No. 2 opens up about her carefulness while choosing brands.

“I am definitely more involved,” Coco Gauff reveals her cautionary approach to brand-deals

Coco Gauff has partnered with several companies over her journey. Some of them include Ray-Ban and Meta for their new smart glasses, Bose, UPS, Barilla and Baker Tilly, New Balance, and now Naked. While it can be hectic for someone as young as Coco, she revealed her carefulness while partnering with brands.

Speaking to Forbes, Gauff revealed, “I am definitely more involved when it comes to making decisions and working with brands.” She added that she partners with only those brands that she cares about. “My dad loves to teach me about that and how you have to be very literal. Everything has to be in writing. I am just learning about the legal side of it all.”

As the season progresses, the eyes will now remain on Coco Gauff’s performance. Can she do something exceptional at Wimbledon and then at the Olympics? We will get to know as the American progresses.