Coco Gauff is the epitome of a modern-day sporting superstar, not just for her impressive skills on the tennis court but also for her infectious enthusiasm off it. However, what truly sets her apart is her passion for celebrating the achievements of powerful women. Whether she’s giving a shout-out to the extraordinarily talented actress Cynthia Erivo on Women’s Day or expressing her admiration for the legendary Serena Williams, Gauff is unapologetically a champion of female empowerment. This time, her kudos go out to Paige Lorenze, Tommy Paul’s girlfriend. But why?

On February 28, Paige Lorenze teased a collaboration between the Indian Wells tournament and her lifestyle brand, Dairy Boy, by sharing a collage of snapshots on Instagram. The post hinted at a crossover, with the title “Indian Wells x Dairy Boy March 2025” emblazoned on a paper. Now, Dairy Boy has been confirmed as the Official Merchandising and Player Gifting Partner for the tournament, and the players just can’t get enough!

On Tuesday, Coco Gauff shared an Instagram story displaying all the merchandise she received from the tournament. The goodies for players featured stylish crew neck sweaters, tote bags, and hats. Gauff couldn’t resist sharing it with her 1.8M followers, writing: “Thank you @dairyboy & @paigelorenze❤❤❤❤❤❤❤ I love me a good oversized sweatshirt, tote, & hat combo !!” The merch will be available on the Dairy Boy website for fans to purchase separately. Although, it’s already sold out!

But it’s not just Coco Gauff who’s going gaga over the merchandise. ATP’s Ben Shelton also posted about it on his Instagram story, calling the Masters 1k Crewneck “dope.” Although he mentioned he doesn’t see himself as “the normal demographic who would be wearing Dairy Boy,” he still appreciated the apparel on social media. Coco, though, seems to be quite a fan of the brand.

Earlier this week, she posted a TikTok video dancing to Doechii’s ‘Anxiety’ while wearing Dairy Boy’s Bubblegum Camo Cropped Zip Hoodie.

Coco Gauff has always maintained a good relationship with the American tennis fraternity, including the WAGs. While she is praising Lorenze for her merch, Lorenze also sends the love right back from time to time.

When Coco Gauff received an adorable reaction from Tommy Paul’s partner

Coco Gauff is also a bit of a fashion icon. At this year’s Australian Open, she took her style to new heights with a stunning white bodysuit featuring cutouts and an open back paired with an olive-green skirt and basketball-inspired shoes. The look was a total showstopper, and when she switched to an all-neon kit for her night match, everyone was buzzing about her style. Even Paige Lorenze couldn’t help but rave about it!

In the second round at Rod Laver Arena, Coco rocked that all-neon dress against Jodie Anna Burrage. Despite a few hiccups in the match, her style was on point. After her win, she posted some awesome on-court pics and a video celebrating with fans, captioning it, “neon brights for under the lights⚡️#AO.” Paige Lorenze was quick to comment, writing, “The kit is sooo goooooddd✨.” Coco responded with a heartfelt thank you: “@paigelorenze thank youuu❤️❤️❤️.” It’s clear these two are fans of each other’s work, both on and off the court!

The mutual admiration doesn’t stop there. Back in October 2024, Paige Lorenze posted a picture wearing a stunning black outfit designed by Sportsmax—a strapless, body-hugging dress with a beautiful brown pattern. Coco couldn’t help but express her admiration, dropping a “😍😍😍” reaction to that post.

These exchanges between Coco Gauf and Tommy Paul’s girlfriend show that in the tennis world, competition, and camaraderie go hand in hand. Isn’t it great to see?