$60 Billion Supergiant Set to Sponsor Billie Jean King’s Prestigious Women’s Tennis Event in Honor of ‘Parity Week’

American tennis legend, Billie Jean King, has been a pioneer in the fight for women’s rights in sports. During her career, she was at the forefront of this fight and ensured female players got equal rights on par with their male counterparts. Further, she won the famous ‘Battle of the Sexes’ that proved to be a catalyst in her fight. In honor of her contributions, a prestigious tournament of the WTA, the Billie Jean King Cup, was launched years back. There is some massive news coming on that front as a $60 Billion giant has joined hands with the event.

Despite her retirement years ago, King has been an active advocate for women’s rights and often voices her opinions on the same. Let’s find out what the news is surrounding the tournament named after her.

Billie Jean King Cup gets massive sponsorship

Earlier this week, it was announced that the multi-billion dollar giant, Gainbridge, will sponsor the Billie Jean King Cup that is set to take place next month. The innovative digital platform is committed to working for women’s rights and is joining hands with some of the biggest names in the sporting world, like King.

Gainbridge is celebrating Parity Week, which is an active commitment to women in sports. Along with the Billie Jean King Cup, it is also sponsoring The ANNIKA driven by Gainbridge at Pelican, and Women in Motorsports North America “Women with Drive III – Driven by Mobil 1” summit.

Additionally, Gainbridge also shared a video of legends like King, Annika Sorenstam, and Lyn St. James on their official Instagram handle. They explained the importance of the Parity Week and why it is crucial for women in sports.

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Despite the Billie Jean King Cup receiving massive sponsorship, there have been some concerns, of late, surrounding that event. The American team has received a massive blow as Coco Gauff and Jessica Pegula have pulled out of the event. As a result, King had some sharp criticism for the WTA.

King not happy with scheduling of the tournaments by the WTA

Gauff and Pegula pulled out of next month’s event due to a hectic schedule. As soon as news emerged that they’ll miss the tournament, King voiced her opinions on the overwhelming schedule of the WTA.

Talking about this, she said, “We all need to get together and figure out a better calendar for the players and everybody knowing what’s going to happen, because you can’t start making these decisions, like on the (WTA) Finals, in October or … September. They have to know ahead of time. It’s only fair.”

Nonetheless, it promises to be a grand event with Gainbridge joining hands with the Billie Jean King Cup. It is a major step taken as women’s sports continues to rise.

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