Billie Jean King Swells With Pride Over Women’s Impact in Super Bowl’s Record Breaking Numbers

Billie Jean King has been a staunch supporter of women in sports. Besides being one of the greatest American tennis players of all time, she is also known for her decade-long battle to advance gender equality in sports and all sectors of society. Recently, the 80-year-old American tennis legend reflected on her pride after seeing the women’s impact on the Super Bowl’s recent success.

Super Bowl LVIII saw an incredible record of female viewership amid the Taylor Swift hype. The match between Kansas City Chiefs and the San Francisco 49ers was the most-watched Super Bowl of all time. According to CBS Sport, this year’s event drew almost an average of 123.4 M viewers including a significant number of female viewers. What did Billie Jean King say about these astonishing figures representing women’s craze for sports?

Billie Jean King shares the ‘highest figure ever for the Big Game’

Despite being on the show for only 54 seconds. Taylor Swift’s effect on the Super Bowl this year has reportedly also helped to add in 5M more female viewers to tune in for the mega event in Las Vegas than last year. As per the New York Post that is almost around 9% increase (58.8M) from the last year. Women accounted for almost 47.5% of the total Super Bowl audience, reducing the gap between males to 6.14 this year.

According to CBC and Univision reports women watching the number of women watching the Championship jumped to 24% from last year with an 11% increase in girls aged between 12-17. There was an 8% increase in women aged between 35-64. Seeing these staggering numbers Billie Jean King tweeted a few lines from a recent post. She wrote, “Just as women’s sports are among the fastest-growing parts of the entire sports industry, women were a dominant story in Super Bowl LVIII viewership figures. Women comprised 47.5% of the game’s total audience. The highest figure ever for the Big Game.”

There are very few athletes who have successfully attempted to transform and promote women’s sports. Billie Jean Ling stands tall among them. Let’s find out her thoughts on having more number of women in sports.

READ MORE: Women’s Tennis Pioneer Billie Jean King Continues to Inspire With a Riveting Message Laced With Wisdom – ‘Live in the Present..’

King believes investing in women is well worth it, especially when it comes to sports

Billie Jean King once said, “Supporting women, and especially women in sports, is good business. Women are very loyal sports fans. And, research has shown women are 25% more likely to purchase sponsor products than male sports fans.” Talking about her lifelong battle with gender equality in sports she said, “At 12 years old, I committed my life to equal rights and opportunities for all. We have so much more work to do, and that drives me every day.”

Billie Jean King’s incredible role in the growth of women in sports is undeniable. She has now even created a new pro hockey league and backed several media startups to support women across different fields.

Watch This Story: Bonafide Fitness Buff Serena Williams Reveals Major Nostalgia That Keeps Her Pumped Up In The Gym