Just a couple of days ago, Coco Gauff was spending time with her family at the New Balance headquarters in Boston. While still getting used to her first signature tennis shoe, it was time to start planning for a second version: Coco CG2. “I’m excited to see what people think of the evolution of this shoe,” she declared of the Aug. 21 release of the first colorway. While Gauff rises to become “an evolution, not a revolution”, her NY fans are already crazy about her, and she’s blown away.

Last year, Gauff adorned the CG1 collection at the US Open, where she eventually grabbed her maiden Grand Slam title. Fast-forward to 2024, where Gauff’s Olympic dismay, coupled with early exits from Wimbledon, Canada, and Cincinnati, has compelled her to “reset” her form. With US Open looming, she kicked off her journey with Coco’s Court pop-up event on August 23 and 24! The defending champ showed off her new CG2 shoes at a NYC event. She was shocked to see a huge line of fans waiting for them and posted a video on her Instagram Story.

The words on the post read, “This is actually insane. This was the line to get into my pop up at the @newbalance store🥲 thank you thank you thank you😭❤️ for supporting #CocosCourt, genuinely was not expecting this,” perfectly depicting her amazement at her rising fandom. 

The initial colorway, ‘Power and Grace,’—one inspired New York City, features an oxidized blue for the Statue of Liberty and a 30 Watt shade for the city lights. “New York has always been special to me, but even more now after winning my first major there,” Gauff said.

Furthermore, the collar, tongue, and heel of the shoe draw inspiration from the intricate geometric patterns seen in the architectural marvels of Paris. Meanwhile, the back of the shoe proudly displays a trophy. Gauff’s signature shines on the shoes’ tongues and left heel, while the right heel features the number “two”, representing feminine grace and powerful elegance, per New Balance.

“I had as much fun designing and collaborating on the Coco CG2. My relationship with the New Balance team is incredible…” said Gauff. Speaking about their priorities at the moment, the New Balance head of tennis sports marketing also shared, “There’s no pressure for Coco to wear the CG2 at the US Open. For us, the approach will always be how can Coco feel the best and most confident on court..”

New Balance already has new colorways planned in September and plenty more moving forward. Interestingly, Gauff has also made her debut with another highly anticipated brand recently!

Coco Gauff partners with American Eagle for the first time!

On August 18, Coco Gauff took to Instagram and announced her partnership with the American Eagle. “Tomorrow 💜 excited to finally share my part in the @americaneagle ‘𝐥𝐢𝐯𝐞 𝒚𝒐𝒖𝒓 𝐥𝐢𝐟𝐞’ campaign. So much heart went into designing this collection with the team. Shop Coco x AE online and in select @americaneagle stores August 19th! #AEPartner #AEJeans,” she wrote. She attended a private dinner to celebrate the launch of her collection on August 21. Dairy Boy founder Paige Lorenze, actress Lola Tung and more, joined the Grand Slam tennis champion.

Gauff made a bold fashion statement at the launch event, sporting a head-to-toe denim look from her collection. She paired a cropped denim corset with stretch, high-waisted jeans and an oversized denim jacket featuring a nod to her U.S. Open victory. On the back of the denim jacket was a quote from Gauff’s speech after she won her first Grand Slam title in New York City on Sept. 9, 2023. “Thank you to the people who didn’t believe in me,” Gauff said. The limited-edition line also features other clothing pieces, including pleated denim cargo miniskirt, V-neck sweater tank top and sweater corset tank top.

As Coco Gauff steps into the Flushing Meadows, hopefully, we will see the same fresh energy in her gameplay as well!