Coco Gauff has got off to a flying start to her campaign in 2025! She has already completed her first task of securing a title for her national at the 2025 United Cup, and now she’s all set for her next mission. Mission? Yes, Coco Gauff is now aiming to clinch her second Grand Slam title at the 2025 AO. With 8 out of her 9 career singles titles coming on the hard court and her incredible form in the last few tournaments, American fans can surely expect something big from this youngster in Melbourne. To help her reach her goals faster at the 2025 AO, New Balance has recently launched her ‘new weapon.’

The renowned sports footwear and apparel brand has recently unveiled its Australian Open collection. New Balance recently shared glimpses of their stunning Coco CG2 ‘White/Marsh Green.’ They also unveiled the official performance apparel for Coco Gauff. The initial reactions from the fans have already proven this version has already started to become a super hit. Last year, The New Balance Coco CG1 ‘Australian Open’ sneakers were one of the most talked-about athletic footwear any sneakerhead would have loved to try.

The Coco CG1 model, inspired by the vibrancy of the ’90s and basketball styles showcased a unique blend of fashion and sports functionality. Even this fresh version of Coco CG2 is quite elegantly designed. Talking about designs, well just ahead of the 2025 United Cup, Coco Gauff revealed her stunning custom New Balance sneakers for the tournament. One was a red CG1, and the other was a white CG2, both designed with USA flag-themed colors. Coco Gauff even uploaded a video clip on her social media with the caption, “the coolest shoes on tour.” She even described them as the “hardest shoes on the tour.”

Coco Gauff relationship with New Balance started when she was just 14 years old. She has worked with the brand in various commercials and product launches. In a previous interview, Coco Gauff even called New Balance her family. “I’ve been with the team since I was 14 years old and they are really like family to me. Over the last six years, I’ve grown so much as an athlete and person, both on and off the tennis court. The New Balance team has been there for every step of my journey and truly let me be myself when it comes to product and design.”

In another instance, Gauff said that the entire team at New Balance from design to marketing, truly cares about her as a person and not just as an athlete and that relationship allowed them to create something like the CG1. New season, new tournament, new shoes! Now, the question is, can Coco Gauff turn her fortunes at this edition of the Australian Open?

Coco Gauff is quite confident before kick-starting her campaign at the 2025 AO

Coco Gauff‘s best record at the ‘Melbourne Slam’ came in 2024. She reached the SF last season but went down to the ultimate champion, Aryna Sabalenka in two sets. Does the 20-year-old American have any chance of winning the 2025 AO? Well, during a previous conversation in the podcast, Serena Williams’ former coach Rennae Stubbs was spotted reflecting her optimism on Coco Gauff’s chances at the first Grand Slam of the 2025 season.

She said, “I think after the way she finished the way she did that is going to be really interesting to see. I do believe she has absolutely put her hands up to be one of the favorites for the Australian Open.” Last year, Coco Gauff started her season on the highest note by winning the ASB Classic and reaching the SF in Melbourne. However, later on, we saw a dip in her form. Although she managed to make some deep runs in her next tournaments, she failed to deliver in the crucial moments. Her second title triumph came at the China Open in October and then she managed to finish the year on the highest note by beating China’s Qinwen Zheng in the final of the 2024 WTA Finals.

Will her incredible ending in the last season and her recent triumph with Team USA at the 2025 United Cup put her on the front foot ahead of the 2025 AO? “Obviously, this start of the season gives me a lot of confidence. I feel like when I’m playing confident tennis, I’m playing great tennis. I definitely feel confident going into AO,” said Coco Gauff. Now, the question of the hour is: Can Coco Gauff stop the defending champion Aryna Sabalenka and former world number one, Iga Swiatek from winning the title in Melbourne? Share your thoughts in the comment box.