The 2024 US Open, besides being a haven for some quality tennis like never before, also emerged as a new home for nationwide brands to promote themselves. Aryna Sabalenka, besides working for her boyfriend’s own brand Oakberry, was also seen dropping several updates with Dobel Tequila. While she’s ready to be in a showdown against the Olympic gold-medalist Qinwen Zheng, the page aimed to create hype around their victor with a post on Instagram. Adding more to the excitement, the Belarusian’s boyfriend introduced a unique touch to the story.

Sabalenka continues to shine on the tennis court and in her growing off-court ventures. The two-time Australian Open champion recently expanded her partnership with renowned brand Dobel Tequila by launching her first signature cocktail, the “Marg-Aryna.” This tropical-flavored creation gave a quirky touch to her collaboration, which began a year ago at the Cincinnati Open.

To celebrate this partnership, the brand recently posted a video on social media showing Sabalenka’s powerful performance on the court. To build excitement for her upcoming quarter-final clash, the post caption read, “@arynasabalenka elevates the game with every serve on the tennis court. Cheers to this Maestra of the Dobel Family who aces the moment with every play.” This message reflects not only gave a shoutout to her skills on the court but also her influence as a brand ambassador.

Sabalenka’s relationship with Georgios Frangulis has also been in the spotlight. Frangulis, who often supports her during major events, recognized the efforts of a member of Sabalenka’s team, Andrei Vasilevski, on social media. “Cheers Maestros @andrever,” he wrote, showing his appreciation for Vasilevski’s contributions to Sabalenka’s success.

Andrei Vasilevski, a 32-year-old Belarusian, has a deep connection with Sabalenka beyond his coaching role. Vasilevski turned professional in 2009 and had a successful career in doubles. He won his first and only ATP doubles title at the 2021 Belgrade Open, partnering with Jonathan Erlich. However, he has been inactive since his last professional match in the 2022 Pau Challenger men’s doubles final, where he and Romain Arneodo were runners-up to Elliot Benchetrit and Eliakim Coulibaly.

Sabalenka and Vasilevski’s bond extends off the court as well. Sabalenka recently shared a post featuring Vasilevski’s daughter on her birthday. This highlighted the adorable relationship she shares with the members of her team. This personal connection adds another layer to their professional collaboration, underscoring the strong support system behind Sabalenka’s rise in the tennis world.

Aryna Sabalenka reveals the role of her boyfriend during tough times

The ongoing season brought several challenges for Aryna Sabalenka. Although she managed to start off well with a memorable victory at the Australian Open, the Belarusian had to go through the ups and downs of life. While the emotional toll of losing her ex already sat heavy, she also had to go through physical challenges. After emerging triumphant from all of these challenges, she mentioned how Georgios Frangulis backed her during this journey.

“There was a really tough period where I was really happy to have him by my side, always cheering me up, always making sure that we are doing some fun stuff,” she said, in an interview with People. Reminiscing the time when she loosened the strings attached with tennis, she added, “I make sure I kind of forget about tennis and focus on the good things and enjoy my life. Even when things are going wrong in my career. So yeah, he was my biggest support and yeah, really happy to have him by my side.”

This bond between the two is evident in each of their interactions on and off the court. As she looks forward to attaining the second grand slam title of the season, it is highly expected that new surprises in her personal life would unveil as well.