The US Open champion Coco Gauff has attracted top brands since her first match. The world knew Gauff would create history when she became the first 15-year-old to defeat Venus Williams. Though 2023 started with ebbs and flows, the season has ended perfectly for the American as she ticked off three career first milestones in 3 months. Gauff’s primary sponsor, New Balance, worth $5.3 Billion, was long prepared for this moment.

After winning the final of the Flushing Meadows against Aryna Sabalenka, Gauff sported a new T-shirt unveiled by New Balance. Fans went wild over the quirky T-shirt and demanded it to be released for purchase. But New Balance already had a plan in motion.

Coco Gauff oozes confidence in her ‘Champion’ T-shirt

The world was hooked to the screens watching the last WTA Grand Slam match of the year. But Gauff’s sponsor was so confident that they made a collection ready to be handed over to the teen as soon as she won. The crowd, overwhelmed at Gauff’s win, could no longer contain their excitement as they watched their Champion in the new collection.

The official account of New Balance and New Balance Tennis posted that Gauff is the future of tennis, and this is just the beginning. The post featured the image of the teen sensation after her win, in which she was celebrating. The caption read, “The future began today. Congratulations to @cocogauff on winning her first major championship.🏆 #WeGotNow.”

The T-shirt instantly attracted the fans, and New Balance surprised fans by releasing the Tees into the market through NB’s official website. It hasn’t even been two hours since the World No. 6 won her maiden Slam, and fans have already started gathering Gauff’s merchandise. The American teen was always hailed as the next Serena Williams, and the 19-year-old made one clear record after her: winning the Slam as a 19-year-old American after the Williams sisters.

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The official account of the US Open was quick enough to reveal the look of the home major star flaunting the new collection dedicated to her. The video captured incredible memories of her first Slam and how she reacted to the surprise.

Sponsors, tournament, and fans showered their beloved Coco Bean with love

After Serena Williams and Venus Williams, Gauff is probably the only American to receive such love, support, and admiration. The Arthur Ashe Stadium was so loud that it did not look like a WTA tennis match was in order. After the win, Gauff was surprised by her sponsor with a -shirt that went viral within moments.

New Balance gifted the Champion a witty Tee that aligned perfectly with her persona. The official account of the US Open revealed the locker room celebrations, as the reel was captioned, “A t-shirt fit for a champion 😤.” The comments section was filled with fans asking where to buy the Tee and how amazing it is to watch Gauff back on track.

When Serena Williams bid farewell to tennis to pursue other interests, Americans worried about their future in tennis. But their worry melted away as Gauff started ruling the world after hitting rock bottom. The world did not expect a Grand Slam until Gauff and Brad Gilbert joined hands.

Tennis pundits predicted Gauff’s win after she cliched her two career-best WTA titles. This season of the US Open was filled with drama, thriller, entertainment, and emotions. America finally had its home champion. Can an American or probably Gauff can defend the title? Only time can tell.

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