‘A Cultural Tipping Point’ – Serena Williams’ Husband Alexis Ohanian Says Women’s Football Is Going to Go Through the Roofs

Like Serena Williams, her husband, Alexis Ohanian, strongly bats for equality. Through his foundation, the Reddit co-founder has given entrepreneurs the chance to realize their dreams. Moreover, he has also set an example by investing in companies with a focus on enhancing equality.

Apart from his business ventures, Alexis is a strong supporter of women’s sports. He has also invested in the NWSL team, Angel City FC, joining the team as a co-owner. Recently, after the England Women’s team’s triumph in the European Championships, he predicted the growth of women’s soccer over the next decade.

Serena Williams’ husband remains bullish on women’s soccer

Yesterday, England prevailed over Germany 2-1 to lift the UEFA Women’s Euro trophy. Reacting to this, Alexis said, “Absolutely a cultural tipping point. Good. Just wait until folks see the brand marketing $ that women’s football will bring in over the next decade. Brand marketing exists to create a positive relationship w the purchaser… + who drives majority of consumer purchasing?” 

It was a dream tournament for the English women’s soccer team. They scripted a brilliant performance to win their first major women’s tournament. Riding on home advantage, England opened the scoring via a 62nd minute strike from Ella Toone.

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However, Germany came back strongly, netting in the 79th minute courtesy of Lina Magull. As the match proceeded into extra time, substitute Chloe Kelly poked home a loose ball from a corner in the 110th minute to send English fans roaring.

Serena set to return to action soon

After her disappointing Wimbledon campaign, the 23-time Grand Slam champion will play at the National Bank Open in Toronto, next week. She has already begun her preparations and was seen practicing with sister Venus at the Citi Open in Washington, DC. The latter is participating in the WTA 250 Citi Open.

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After the WTA 1000 tournament in Toronto, Serena will play in the Western and Southern Open in Cincinnati before the US Open.