American Youngster Coco Gauff Leaves Out Serena Williams and Naomi Osaka To Join LeBron James and Michael Jordan With a Thumping Business Move

The American tennis sensation Coco Gauff is making her way into the endorsement world by signing a million-dollar deal with a popular shoe brand. At the age of 18, the Tennis star is ruling both on and off the court. 

Recently, she made it to WTA Finals and will play the final showdown, along with world number one Iga Swiatek. She made her debut in 2018, and since then, she has played it against big American prodigies like Serena and Venus Williams and has made a place for herself in the WTA world.

Coco Gauff signs a huge endorsement deal

The American tennis star recently signed a long-term extension deal with New Balance. The Boston-based brand is an athletic footwear and fitness apparel brand that already had a deal with Gauff and she has been the face of it. Gauff might be leaving Serena Williams and Naomi Osaka behind in her endorsement deals with the same.

However, in mid-2022, the Americans created history by having her own signature shoe model, which was made in partnership with the same brand, making her way into the endorsement world. The 18-year-old has been a part of this endorsement since she was 14 and recently extended her deal and turned it into a multi-year deal with the same.

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However, to celebrate her official extension of the sponsorship, the brand will launch a new colorway for her tennis shoes on the upcoming third of November. Previously, the brand has made signature sneakers for popular NBA players like Michael Jordan and LeBron James.

It is her first endorsement as a junior player and is the only active WTA tennis player to have a signature shoe. Next week for the WTA Finals, she will be seen sporting her own signature shoes.

Coco makes it to WTA Finals

The world number 4 is definitely on her way to creating history after 17 years. Gauff is the youngest player to qualify for the singles event that will be played for the WTA Finals tournaments. However, the Tennis player is drawn in the same group as the world number 1 Iga Swiatek, along with other growing tennis stars. 

It will be her debut WTA Finals and will play in the semi-finals. However, for the young sensation to make it to the finals, she has to win two out of three of the starting matches.

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