Michelob ULTRA, which is a part of Anheusher-Busch, has made Serena Williams their brand ambassador for the third consecutive year. Their ad campaign launches their “New Members Day,” where tennis legend Williams comes into the scene. Serena Williams faces off against legendary Emmy award winner Brian Cox on the golf course.
The two have a head-to-head keeping in tune with the 1980 golf classic movie, “Caddyshack”. Serena Williams, for her part, is a great tennis player, thanks to King Richard. Coupled with the fact that she is a tennis player, she has indeed got some great moves.
Fans have mixed reactions to Williams’ new venture
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Fans, meanwhile, are loving this new venture of Serena’s. There are still a few controversies about the Caddyshack reference but nonetheless, Serena fans love to see more of her. However, there are a lot of negative reactions as well, considering Caddyshack’s controversial themes.
A fan retweeted the viral ad with the caption, “Caddyshack lives on“.
Caddyshack lives on…😊 https://t.co/uTCc82fv0R
— Mike Lewis 1🕊️15🕊️41 (@Mikeysurf) February 1, 2023
Fans also love the Caddyshack reference and reintroducing of the Bushwood Country Club.
The caddy shack theme is top tier. Solid commercial lads. https://t.co/YNExsijflp
— Tanner (@FactoryTanner) February 1, 2023
Serena being in a mich ultra commercial has changed my life….happy black history month https://t.co/J7ZuiJje96
— Homeless w/ a boaters license🚤 (@_OwnlyClassical) February 1, 2023
Some of Serena’s fans, however, have not been loving the new collaboration. They feel that this advertisement campaign goes too far in touching on the negative aspects of Caddyshack.
"Stfu and drink my product" https://t.co/ykiNjx3Ksj
— Aloysius Buongiorno (@AloysiusBngrno) February 1, 2023
What in the world is this?? Imposters https://t.co/qJNFFZpUKH
— Ryan (@RyanHunsader) February 1, 2023
A tennis enthusiast is not in favor of reminiscing happily on the controversial movie and making profits off it.
are we really ripping off caddy shack https://t.co/e8S4hg5xoj
— Dragoon1911 (@Dragoon19111) February 1, 2023
Another tennis fan simply calls the ad meaningless. They also tagged @StupidWhiteAds on Twitter while they retweeted the video with their stance. @StupidWhiteAds is a Twitter page that mainly trolls European and American commercials.
Serena wins. Brian loses. Ultra sucks.@StupidWhiteAds https://t.co/LZtf398nZq
— JXXCY LXTXNX BXXTY (@thecozoutlet) February 1, 2023
However, Serena’s getup in the campaign has got her fans talking! They love her posture, style, candor and, most importantly, her outfit. Also, it is a great moment for them to see her indulge in sports- even if it’s not tennis.
Silly commercial, but it's Caddyshack Serena 🤎 https://t.co/hPdYfpT27Y
— Real Girls Of Fandom (@AllInTheFandom) February 1, 2023
Cool remake with the recently retired athlete stars! Be the ball… https://t.co/hfJvYUB9Dk
— ryan seager (@rseager2000) February 1, 2023
Serena is in this commercial. 😍 https://t.co/Yv1TQHg64c
— LaWanda (@lawanda50) February 1, 2023
Thus, the tennis community share their thoughts.
Serena Williams loves an opportunity to play golf
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While talking to USA Today about this new campaign, Serena said, “I would love to play a little more golf, honestly for the photo opportunities.”
She hints at her strengths when she says, “I had a pretty decent drive because I’m a tennis player.”
Williams also related the stories of how her father taught them golf. “My dad did have myself and my sister (Venus) play golf when we were younger.” However, she admits that she didn’t exactly get addicted to the sport until she shot Michelob’s commercial. Serena is pretty excited about this venture as she teased about it in a recent interview with Gayle King.
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Serena is also interested in the campaign as she believes that it advocates gender equality.
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