Nike, Adidas, and Roger Federer-Invested On: American Competitor to Lock Horns With Tennis Apparel Giants

Psycho Bunny is ready to make its mark in the tennis scene, adding a new competitor to the list of athletic wear companies. With its distinctive quality and style, it’s geared up to upend the market and provide well-known companies with fierce competition. After establishing a good base in America, they are now ready to enter the tennis arena with two tournaments.

While a lot of popular sporting brands, including Nike, Adidas, and even Roger Federer‘s Swiss brand On, have already created their place in the American sporting base, now, even Psycho Bunny is ready to give a clothing twist.

Psycho Bunny to step into the tennis world 

Psycho Bunny, a Canadian label, first arrived in New York City in 2005. After establishing themselves in the country, they have made a sporting move towards tennis. Forbes reports that the Canadian business entered the sport by signing on as the new sponsor of the Davis Cup and Billie Jean King tennis Canadian teams.

In addition, they have also made a deal with Canada’s only 1000-level tournament, which is the National Bank Open. The executive creative director of the company, Bertrand Cesvet, said, “We bought [the brand] four years ago and started opening a lot of stores, having a lot of success and growing really fast. Tennis became the right playground for us.”

Further, he also highlighted how tennis is a great environment for the brand as they are looking to expand. However, while there are a lot of established brands currently present in the tennis arena, starting with Nike, brands like On have also created a name for themselves, creating tough competition for the Canadian label stepping into the sport.

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However, there are specific reasons why Psycho Bunny has decided to enter tennis rather than any other sport in America. The Canadian-born CEO, Anna Martini, opened up about her idea of bringing the brand into connection with the racket sport.

Psycho Bunny’s reason to step into tennis 

The CEO of the sports company revealed how crafting on-court clothing for international tournaments can be challenging and how it is a stretch in the technical area, as it’s not something that they have done before. Moreover, she added, “It is important for us. We believe our brand will stretch to the sport.” 

Along with that, Anna Martini also highlighted how their growth strategy focuses on amplifying their presence in their own domain. In addition, somewhere down the line, these tournaments will bring unique opportunities for the clothing brand.

What are your thoughts on Psycho Bunny getting ready to be a part of the tennis world? Do let us know in the comment section below.

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