‘It’s Because They Are Bad’- Roger Federer’s Multi-Billion Dollar Brand Receives Flak After World No.1 Iga Swiatek’s Astounding French Open Decision

Roger Federer has transitioned from tennis into the world of business. His partnership with the Swiss shoe company, ON, is of prime importance to the former number 1. After all, they expanded their base as they signed young players. Iga Swiatek and Ben Shelton have lined up as active players for the brand. However, Swiatek has not yet worn ON shoes in the clay season and this left fans with tons of questions!

This was not the first time Swiatek opted for shoes from a different label. During her Madrid Open stint, fans spotted the Polish player wearing ASICS shoes. It caused quite a stir as fans went speculating about why she opted for her former sponsors. While a seemingly inconsequential move, it has the possibility of incurring significant costs to ON.

Iga Swiatek opting for ASICS finds fans standing in agreement

As Swiatek continues her Roland Garros stint, the brands she endorses get more promotions. As the ON brand in which Federer has a stake, currently sponsors her, many had eyes on her footwear. But instead of wearing shoes from the Swiss brand, Swiatek was seen wearing shoes from her former sponsors, ASICS.

A picture of her jumping in the waiting hall went viral on Reddit. Besides hilarious comments, several fans were postulating about why her footwear was from ASICS.

Iga wearing Asics shoes despite signing ON deal
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One fan joked that they wouldn’t switch brands if their current shoes could help them levitate.

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by u/arak_and_hashish from discussion Iga wearing Asics shoes despite signing ON deal
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Another fan pointed out Swiatek, seemingly levitating in the picture.

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by u/LeviathanShark from discussion Iga wearing Asics shoes despite signing ON deal
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One Redditor pointed out the potential for the picture to become a meme.

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by u/BabaDuda from discussion Iga wearing Asics shoes despite signing ON deal
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Another fan joked about the situation and created a pun on the name of the brand with a WTA player.

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A user stated that since players require specific types of shoes, the brand most likely is in the process of creating shoes for WTA number 1.

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Another user pointed out the dearth of tennis shoes in ON’s product catalog.

Read more – 41-Year-Old Roger Federer’s $1,000,000,000 Worth Brand Astounds WTA Star Iga Swiatek as She Reveals Feeling ‘Awkward’ Over Their Big-Hearted Move

As many tennis fans may be aware, wearing running shoes may not be the best option for a tennis player as it could increase the chances of an ankle or foot injury.

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One user stated the quality of the shoes manufactured by ON.

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by u/_threadz_ from discussion Iga wearing Asics shoes despite signing ON deal
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One tennis fan pointed out how Novak Djokovic also wears shoes from a different brand.

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by u/EnjoyMyDownvote from discussion Iga wearing Asics shoes despite signing ON deal
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Yet another Redditor talked about the problems with the Swiss shoe company.

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by u/decio_picinini from discussion Iga wearing Asics shoes despite signing ON deal
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One user outrightly stated that the shoes from the Swiss brand were terrible. Many Reddit users were unhappy with the quality aspect.

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Although On may lack appropriate shoes for the clay court, her decision can cause some issues with her sponsors. Yet fans seemed to stand by Swiatek’s decision to wear a different brand.

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