“Team Roger” Eugenie Bouchard has proven her loyalty to her idol again. Roger Federer, the legendary Swiss tennis star, has generated a buzz with a unique marketing campaign for his upcoming documentary. Canadian tennis player Eugenie Bouchard, a longtime Federer admirer, took to social media to express her appreciation for his creativity. Channeling her inner Federer fan, Bouchard delves deeper into why Federer “deserves nothing less than a masterpiece.”

In a captivating marketing stunt on Wednesday evening, two video projections of Roger Federer came alive on opposite towers of London Bridge. One displayed the modern champion, the other a young Federer honing his skills on the court. A clever optical illusion then unfolded: a tennis ball seemingly flew between the towers as a young Federer “rallied” with his present-day self. After this mesmerizing exchange, a large screen descended between the towers, revealing a trailer for the upcoming documentary. Tennis fans and players alike are left in awe of Roger!

In Tennis Channel’s 20th June Podcast, host Steve Weissman had a conversation with Eugenie Bouchard and Andy Roddick about London’s iconic Tower Bridge’s incredible advertisement of Federer’s latest docuseries. Showing her amusement, Bouchard said- “Roger’s the GOAT and GOAT’s doing GOAT things. This is so beautiful, this is so cool. I wonder how this even works. He is such a legend and you know he deserves nothing less than a masterpiece like this and a great setting.”

“FEDERER: Twelve Final Days” dropped on Prime Video on Thursday, offering an intimate look at the tennis legend’s final chapter. Academy Award winner Asif Kapadia and co-director Joe Sabia granted unprecedented access to Federer’s inner circle. From the decision to retire that shook the tennis world, to his last moments competing at the top of his game, this documentary promises a poignant and revealing portrait of a sporting icon.

Bouchard’s emotions about Federer are not alien to the fraternity. Previously, she revealed how much she admires the Swiss former Grand Slam winner. After all, for this Canadian WTA player, Federer has not just been a great tennis player to look up to but her idol, whom she respected over anyone in the sport.

Eugenie Bouchard said her admiration towards Federer can’t be “replicated by anyone” 

After Federer’s retirement, Bouchard was asked by an interviewer about her feelings following the young generation looking up to her. In her response, Bouchard delighted the audience as she paid a great tribute to her idol Roger Federer with her response.

“Well, I mean, the way I look at Roger, I don’t know if it can be replicated by anyone. If there are kids that look up to me, I’ve always said this throughout my career: It’s just an honor”- Bouchard said. She was also among those tennis players who shared Federer’s image with Rafa from the Laver Cup tour in 2022 to remember the Swiss former legend’s incredible professional career in tennis.

In 2021, Bouchard remained off-court since the March Monterrey Open as she suffered a shoulder injury. While sitting idle, she went on an Instagram live with the Tennis Channel and answered a few questions. As Steve Weissman asked her about her dream hitting partner, the Federer fan in Eugenie Bouchard screamed in joy. “A current player, I mean I would just want to hit with Roger. I’m the biggest Federer fan”- said Bouchard.

Eugenie Bouchard’s emotions echo with the whole tennis fraternity as this WTA star represents the emotions of many, who compromised their sleep over this documentary. More than that, it showcases the admiration current and former tennis players have for Roger Federer.