43-Year-Old Venus Williams Follows Billionaire Roger Federer’s $63,000,000 Move to Tread New Horizons as She Teases Intricate Details from Her New Collaboration

Venus Williams‘ skill set is not limited to a grass court. Her amazing passion for sports goes beyond just being a player, but also being a fashion icon. Her own line of sportswear EleVen by Venus is a testament to it. Not just that, she has also been a primary brand ambassador of Lacoste which features several activewear for people in sports. Recently, Venus Williams followed in the footsteps of Roger Federer as she flaunted a newly launched eyepiece from the brand.

The new eyewear from Lacoste has everyone on the hook with its unique style and the fact that Venus Williams is boasting about it will make more take notice.

Venus Williams follows Roger Federer’s path with a new eyewear launch from Lacoste

Recently, Roger Federer signed a deal with a luxury eyewear brand Oliver Peoples. The company’s brand value is around $63 million and this deal also means that the Swiss legend became the first ever ATP tennis star to become a brand ambassador of designer sunglasses.

Similar to what he did, Venus Williams also shook hands with Lacoste, as she was seen flaunting these amazing cat eye sunglasses with their logo on them. The shades became a massive hit among fans right after the promotional video of Venus wearing them went viral.

Lacoste signing up Venus Williams truly shows the kind of effect she carries in the world of tennis and otherwise, too. Her deal with the brand, however, is not the first they have had with tennis legends.

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Venus joined Novak Djokovic with the endorsement of Lacoste Activewear

The former world No. 1 Novak Djokovic was signed by Lacoste after speculation over his performance at the Australian Open 2022. Venus Williams also joined the brand primarily to flaunt the collection that they have of bras, shirts, accessories, dresses, and coats.

Previously, Venus has also partnered with other renowned brands in the world of fashion due to her style and iconic personality. Some of the brands that she has worked with include Reebok in 2000 with a $40 million deal. She also worked with Ralph Lauren before finally launching her own fashion-forward activewear brand.

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