By Signing an Exorbitant $60 Million Nike Deal, Serena Williams Became the Only Athlete After Andre Agassi to Achieve Splendid Feat in 2003

Endorsements are a part of a growing tennis career. Tennis legend Serena Williams has also ruled over these sponsorships with tremendous success. Next to tennis legend Andre Agassi, the American tennis player had the second-highest endorsement deal for a well-known company in 2003.

Serena Williams has served as the face of many well-known companies. Her endorsement of the brand generates the majority of her income. The tennis player has maintained a significant presence in all the brand endorsement agreements she had before retiring. Notably, without the wonderful endorsements, her illustrious career would not have been complete.

Serena Williams broke records when she joined hands with Nike

Back in 2003, the 23-time Grand Slam champion was approached by Nike, one of the most popular brands in the sports world. At that time, the tennis star was having a great time on the court. The American tennis star not only signed the deal as a tennis player but joined as a global star. 

Williams signed a deal worth $60 million with the brand. She has connections even today. However, her sister also signed a deal with Reebok the same year, but it was far less than the younger sister. Nevertheless, after American star Andre Agassi, she was the only person to have achieved such a feat, and that too at a young age. The brand pursued Williams as an individual to endorse because of her influence and the standards that she created on the tennis court.

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Before her, the last tennis player who had a deal with Nike was the eight-time Grand Slam champion. He signed up for his deal in the early 1990s. And made headlines with his fashion sense represented on the tennis court. Although, he even saw himself as the brand’s creation. His outfits on the tennis court were just so Agassi, even the brand gave the tennis star liberty to create his own fashion. He made statements with his out-of-the-line shorts and funky tennis shirts that Nike made for the tennis star. 

Nike came a long way with Williams

Serena has long been supported by a well-known sports company. The tennis player donned a custom-made Nike attire when she played her last match earlier this year. Even when the 23-time Grand Slam champion left the sport, the brand remained on her side.

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When Williams competed in her farewell match at the US Open, she donned a special six-layer suit with Nike sneakers that was created in conjunction with the company. Throughout her tennis career, the brand has played an important role in her path.