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via Reuters

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  Debate

Debate

Does A'ja Wilson's new Nike shoe mark a turning point for women's sports endorsements?

Of Course I Have A Shoe Dot Com.” A’ja Wilson had quite a way of announcing her signature deal with Nike as she flashed the news on her t-shirt before the Las Vegas Aces’ preseason game in Columbia, South Carolina. Then, it was her “Diamond in the rough” logo, which Nike defined as an “A” merged with a star, that took the headlines. Now, it is the collection’s latest spice to make you want a piece of A’One for yourself.

There was certainly not going to be any stone left unturned when A’ja Wilson finally came out with her news. And she didn’t with the line itself either. In May, she told Boardroom, “From my logo to the look of the shoe and the pieces throughout the collection, we’ve worked to make sure every detail is perfectly tuned to my game and style.” That is the level of perfection at which the 2024 WNBA MVP works. But let’s find out more about the A’One collection’s design and dates.

What is the Price of the Nike A’One shoes?

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Many sources mention that the price for the A’One pieces is set to be $110. These will include not just the much-hyped shoes but an entire clothing line. From T-shirts and hoodies to even signature slides, A’ja Wilson is bringing her line to life with a bang. Interestingly, apart from adult sizes, the A’One will also be hip for kids. The current leading scorer of the league has a youth line as well.

What are the Colorways for the Nike A’One collection with A’ja Wilson?

Recently, four colorways were dropped as A’ja Wilson’s favorites for her collection. Sole Retriever’s latest tweet on their X account gives a hint. These will be Laser Pink, Beta Blue, White Ghost, and Black Hyper Pink. Talking about working with the Nike design team, A’ja Wilson mentioned, It’s been incredible working with Nike toward a dream of having my collection, and it really is an honor to take this next step and become a Nike signature athlete.”

What’s your perspective on:

Does A'ja Wilson's new Nike shoe mark a turning point for women's sports endorsements?

Have an interesting take?

Before the A’One collection, A’ja Wilson had a long-standing relationship with the athleisure brand. She has been the face of their Nike Cosmic Unity line.

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When is A’ja Wilson’s Nike Collection set to release?

According to the WNBA superstar herself, the A’One collection will be dropping in Spring 2025. However, this does not mean that A’ja Wilson is giving only one year to her awaited set. In fact, the work has been continuing since 2023. Certainly, she is reaching out for perfection.

The news only came to light after a backlash against A’ja Wilson not having a signature shoe while the rookie Caitlin Clark already has set a record with a mega deal with Nike. However, the fact that Nike and the Aces star have been in discussions since 2023 proves that she did get her deal before. Are you excited to try them on?

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Stay tuned for more such updates. And join us for the exciting second episode of the “Dual Threat Show”. Our host BG12 sits down with Georgia Bulldogs star and Mountain West All-Freshman Team Selection, Asia Avinger.