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Arike Ogunbowale's millionaire status—Is she the future face of women's basketball?

Arike Ogunbowale captured the nation’s attention by connecting on two legendary buzzer-beaters in the 2018 NCAA Championship, forging her into basketball lore. She amplified that as she scored 21 points in the third quarter alone, helping the All-Stars beat the USA Olympic team at the WNBA All-Star 2024. With all that she has done as a clutch performer and prolific scorer, she’s gone on to become a WNBA superstar and two-time All-Star Game MVP. But how much has all of that translated off of the court, which begs the question: Is Arike Ogunbowale a millionaire?

The impact of Ogunbowale doesn’t stop at buzzer-beaters. She is a consistent scorer and a four-time WNBA All-Star, making her one of the elite players in the league. That pays off financially too, while her net worth is kept private, one estimate declares it between millions. She rockets in off a highly paid WNBA salary, oversized overseas contracts, and endorsement deals with major brands.

Net Worth Overview

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Though exact figures are private, the general estimate of Arike Ogunbowale’s net worth would be between $1 million and $5 million. One of the key contributors is her WNBA salary. In 2022, she extended with the Dallas Wings for a reported 3-year deal worth approximately $725,952. On the other side, she receives an average annual salary of $241,984 as the base remuneration for the 2024 season, according to reports from Sportrac. That places her among the league’s top earners—at four for the 2024 season.

Overseas contracts bump up her income even further. Top players can pull in hundreds of thousands of dollars, though exact figures for Ogunbowale’s overseas income have not been reported. Contracts in the past have reportedly been lucrative—as high as $400,000 a year. The star guard has played overseas in Turkey and Russia and has also coached at the 2022 NBA Academy Women’s Camp during an off-season trip to Saly, Senegal.

Besides basketball and sponsorships, Ogunbowale uses her social media following for sponsored posts and collaborations with other brands – Wella Hair and Red Bull have been two recent ones. Other revenue streams include paid appearances and a line of merchandise.

Major Endorsements

Ogunbowale’s marketability remains at the forefront, with leads for major endorsements. She has partnerships with companies such as Nike, which even launched an opportunity for a signature shoe in her name in 2023. She also signed a multi-year endorsement contract with The Good Feet Store in 2023.

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Arike Ogunbowale's millionaire status—Is she the future face of women's basketball?

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Furthermore, the Dallas Wings star guard has also been a part of the PMA deals (Player Marketing Agreements) that pays WNBA players during off season to skip foreign competitions and help women’s basketball back home through public events, social media, and ad campaigns. “The opportunities are really limitless,” Ogunbowale said to Scripps News over her two-year involvement.

Dancing with the Stars and Ball on a Budget are some shows that Ogunbowale has made an appearance on while also starring in several spots for State Farm. These endorsements do an incredible amount for her overall income and make her one of the players who is more financially successful within the WNBA.

From college basketball star to WNBA All-Star MVP, Arike Ogunbowale’s rise has been tremendous on the court and payroll. With a strong WNBA salary, big endorsement deals, and other streams of revenue, Ogunbowale has crossed into being a millionaire.

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Stay tuned for more such updates and join us in the exciting pilot episode of the “Dual Threat Show” as our host BG12 sits down with Georgia Bulldogs star and SEC All-Freshman Team Selection, Silas Demary Jr.