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A’ja Wilson is dominating on the court and now off it as well. The Las Vegas Aces star has just inked one of the richest shoe deals for a female athlete in history. With Nike’s new six-year contract extension, Wilson is poised to take her brand—and women’s basketball—to new heights. Fans are already eagerly awaiting her upcoming signature collection, with some humorously vowing to spend all their savings just to get their hands on it. This deal comes just 8 months after Caitlin Clark’s groundbreaking Nike contract, and if the reactions from fans are any indication, Nike’s bold move could reshape the future of women’s sports endorsements forever.
Nike’s deal with Wilson, first reported by Shams Charania of ESPN, is massive. According to Charania, the extension is “one of the richest all-time shoe deals for a women’s basketball player,” putting Wilson in the same league as other Nike stars like Caitlin Clark and Sabrina Ionescu.
🤭I might spend all my savings on that collection….idc…get all my money babe https://t.co/eDr5YmLxo1
— A’ja Wilson’s White Tee (@PearlJewel73151) December 17, 2024
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But Wilson’s deal isn’t just about numbers. She was named one of Nike’s signature athletes this past May, a clear sign of her growing influence in the sports world. Her upcoming signature shoe, the “A’One,” is set for a 2025 release, further cementing her legacy.
Fans rally behind A’ja Wilson as her Nike deal sparks unprecedented excitement and support
The announcement has left fans buzzing, with some tweeting their excitement in full force. One fan tweeted, “I might spend all my savings on that collection….idc…get all my money babe.” It’s clear that Wilson’s popularity is reaching new heights, and fans are more than ready to back her every step of the way.
Another tweet, simply stating “A’ja got that nike extension!” is further proof of the widespread excitement. These reactions reflect not just the fans’ love for Wilson, but also the growing influence of female athletes in major endorsements.
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Fans aren’t just expressing admiration for Wilson, they’re also showing their commitment to her success. One tweeted, “Getting 10 pairs for the entire family. We are so happy for her here,”. This level of excitement is expected, considering that Wilson, now in her 7th season in the WNBA, has made history by becoming the fourth player to win three MVPs (3x), joining legends like Sheryl Swoopes and Lisa Leslie. With such an impressive career, it’s no surprise that she has garnered a loyal and deeply invested fanbase.
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USA Today via Reuters
Aug 25, 2024; Chicago, Illinois, USA; Las Vegas Aces center A’ja Wilson (22) celebrates with teammates after scoring game winning basket against the Chicago Sky during the second half at Wintrust Arena. Mandatory Credit: Kamil Krzaczynski-USA TODAY Sports
while another declared, “I know people who called her unmarketable hate to see her coming!!” These reactions are in contrast to Draymond Green’s comments on his podcast, where he stated, “I think A’ja Wilson is as marketable as anybody in the WNBA, but you have to figure out how to market the product.”
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But Wilson’s influence extends far beyond this new deal. She also led the U.S. women’s Olympic team to a gold medal this summer and earned MVP honors for the tournament. Her record-breaking 2024 WNBA season—where she became the first player to score 1,000 points in a single season—demonstrates her dominance on the court.
As fans continue to celebrate her success, it’s clear that the Nike deal is just the beginning. Fans know they’re witnessing history, and they’re ready to be a part of it.
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Is A'ja Wilson's Nike deal the start of a new era for female athletes in endorsements?
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Is A'ja Wilson's Nike deal the start of a new era for female athletes in endorsements?
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