Brands gain a lot through stars. One such brand was recently marketed by the Las Vegas Aces’ star Kelsey Plum on her official Instagram account. The 2x WNBA Champion is quite popular which was quite evident when the social media users flocked in numbers and expressed their desire to get a hand on shoes.

Plum said something in the video and related the shoes to her personality that got the users to know another side of her.

What did Kelsey Plum say?

Plum posted a video on Instagram where she was endorsing the Women’s Flow Breakthru 4 BD Basketball Shoes on Wednesday. This was in collaboration with the Under Armour basketball account and Plum had captioned it – “The Plums are here…. Get some before they go.” 

She was also seen in the video advocating the shoes: “These are Plums. So, like, you know, on fruit, there’s a sticker and you can see that. It really says peel here, which is lit. But these are dope. I mean, even like the little watermark and obviously like plums or like an orange-purple. I feel like, you know, I don’t have, like, my own shoe, but this is pretty close. And so this is very special to me. And I know that a lot of people are going to love this, not just my family, but my friends. So definitely excited to rock these, and you know, rock my family.”

For the unversed, Under Armour is a sports’ brand that inked a major deal with the 29-year-old in November 2022. The brand had made its mark with its first campaign ‘Protect the House’ and has been utilizing fans favorites Stephen Curry, Aliyah Boston and Kelsey Plum. Previously, Sabrina Ionescu and A’ja Wilson had signed deals with Nike.

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Plum had earlier also shared a track for the sporting giants on her story tagging the NFL star Justin Jefferson along with the company yet she doesn’t have any of her own shoe line.

Meanwhile, the Aces trumped the New York Liberty 3-1 in a best-of-five series as they went on to clinch the coveted Championship title. Thus, the Baton Rouge team became back-to-back champions. Plum with her athleticism and skills led her team to their second title. Overall, she averaged 18.7 points with 2.4 rebounds and 4.5 assists. She had a field goal percentage of 47.5 and a three-pointer percentage of 38.9.

What are the Aces doing?

The California-born paraded along with the Aces from the Las Vegas Boulevard and ended outside the T-mobile Arena. While their captain A’ja Wilson carried the trophy and wore the MVP voting printed t-shirt, Plum lit the victory cigar and was acknowledged by the crowd for her contributions.

It certainly is beneficial for brands when they sign athletes like Plum and more so often when stars like her endorse the brands on their massively followed social media accounts.

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It not only shows Plum’s value but also highlights how far she has come both on-court and off-court.