The entire world is singing the praises of women’s basketball’s golden goose, Caitlin Clark. However, her impact does not just end on her sport. Many people now call 25-year-old Nelly Korda the “Caitlin Clark of golf” because of her abilities. Not only is the talented star making records but also elevating the entire LPGA and women’s golf. Consequently, Clark showcasing Korda’s latest achievement proves that not only is women’s sports getting more recognition but also that it is in the safest hands.
Sharing a story with her ever-growing Instagram family, Caitlin Clark brought more eyes to the women’s golf tournament. She shared Nike’s post of Nelly Korda winning her second Chevron Championship title with five straight wins in the LPGA event. The post read, “The future just made history.” The ecstatic golfer had a rough last year due to her blood clot surgery. However, with great determination, not only did she reign over the rest of the players but has also tied her record with the legends.
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Bagging her fifth consecutive LPGA tour victory, she now stands tall alongside two Hall of Famers. These decorated women are Nancy Lopez who did the same in the year 1978 and Annika Sorenstam who accomplished the feat in 2004-05. Clearly, Clark is all about women breaking and making records through the hardships and curveballs that the world keeps throwing at them.
However, looking closely, the enigmatic No. 22 praising women in sports is not the only angle. Nelly Korda has been unstoppable since her return. Hence, Nike bringing these two ladies to its office to sign a grand deal was only inevitable. But their story with Nike did not begin just today.
How will Nike’s deals with Caitlin Clark and Nelly Korda be helpful?
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Nike is always one step ahead of its competitors when it comes to creativity and signing elite athletes. While Clark became part of the sports athleisure mogul’s family when she started bringing the eyes to women’s basketball back in 2022, Korda inked her name in 2023. The two ladies are not just a force to reckon with once in uniforms but have also boosted the views for their respective sports. At the same time, they have proven to be profitable to their endorsing partners. In this case, Nike.
JUST DID IT! ✔️ Super excited to join the Swoosh fam! @nike
@nikewomen
@nikegolf pic.twitter.com/4wLeDJ7CZ2— Nelly Korda (@NellyKorda) January 14, 2023
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Although the big gun parted ways with Caitlin Clark as soon as she moved to the WNBA, they signed a better deal with her. Now, when Nike can totally take help from their heroes to improve the numbers for their sales, this duo of Clark and Korda will be a boon.
Both the talented athletes have a huge fan following and honors that back their image. Hence, taking the reins of this Beaverton-based company can surely be a profitable move for all the entities involved.