Some NBA jerseys never go out of style. Whether it’s Michael Jordan’s iconic #23 or Kobe Bryant’s legendary #8 and #24, these jerseys became symbols of greatness. From record-breaking sales to lasting cultural impact, the demand for these jerseys remains high. Superstars like LeBron James and Stephen Curry also left their mark on the jersey world. Here are the 10 most popular NBA jerseys ever sold.

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The NBA truly became a worldwide sensation when Michael Jordan hit the court for the Bulls in the '80s. With 6 championships, 6 Finals MVPs, 10 scoring titles, and a career average of 30.1 PPG, his dominance was unmatched.  But it wasn’t just his skills—his partnership with Nike and the legendary “Be Like Mike” campaign made him a cultural phenomenon. His 1992 Olympic run with the Dream Team took his popularity even higher. Even in 2025, Jordan’s #23 Bulls jersey remains the holy grail for basketball fans everywhere.

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1. Michael Jordan – The Global Icon

Kobe Bryant grew up idolizing Jordan—and then became the closest thing to him on the court. With 5 NBA titles, an MVP award, and legendary clutch performances, he built a global fanbase, especially in Asia. Whether rocking #8 or #24, his jerseys flew off the shelves.   Kobe’s relentless work ethic (Mamba Mentality) made him a role model, and after his tragic passing in 2020, his legacy only grew. Kobe’s name remains eternal in basketball culture.

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2. Kobe Bryant – The Mamba Mentality Lives On

Dubbed "The Chosen One" since high school, LeBron James has carried the NBA for over two decades. He’s won 4 championships, 4 MVPs, and possesses insane career stats (25.0 PTS, 8.2 REB, AST 8.5).   From Cleveland to Miami to L.A., his jerseys have been a bestseller everywhere he’s played. Even now, at almost 40 years old, he’s still dominating the league. His Team USA heroics at the 2024 Paris Olympics only added to his worldwide popularity.

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3. LeBron James – The King’s Reign Continues

Before Jordan took over, Magic Johnson helped turn the NBA into a must-watch TV. The 6'8" point guard revolutionized the game with his flashy passes and infectious smile.   Winning 5 NBA titles and 3 MVPs with the Lakers’ “Showtime” era, he made basketball fun. His rookie season alone was legendary—winning a championship and Finals MVP as a 20-year-old. His impact on the game was massive, and his #32 Lakers jersey is still a fan favorite.

#2 Magic Johnson

4. Magic Johnson – Showtime’s Maestro

Larry Bird wasn’t flashy, but he was a stone-cold killer on the court. A 3-time NBA champ and 3-time MVP, he could shoot, pass, rebound, and talk trash like no other. His epic rivalry with Magic Johnson in the ’80s put the NBA on the map.  Even before his pro career, he was a superstar—Bird’s 1979 NCAA final vs. Magic is still the most-watched college game ever. His legendary #33 Celtics jersey remains iconic to this day.

5. Larry Bird – The Celtics’ Trash-Talking Assassin

Steph Curry didn’t just play the game—he changed it. Before him, deep threes were a bad shot. Now? They’re a necessity. His 42.6% career 3PT shooting and 4 NBA titles have cemented him as the greatest shooter ever. Whether draining logo threes or leading the Warriors’ dynasty, Curry’s impact is global. His electrifying play makes his #30 jersey a must-own for fans.

6. Stephen Curry – The Three-Point Revolution

At 7’1", 325 pounds, Shaq was an unstoppable force. He bullied defenders on his way to 4 NBA titles, an MVP, and countless rim-shattering dunks. But he wasn’t just dominant—he was entertaining. His affordable Reebok shoe line made him even more popular with fans.   And even post-retirement, Shaq’s larger-than-life personality keeps his #34 Lakers jersey among the top sellers.

7. Shaquille O’Neal – The Big Diesel’s Dominance

Before Jordan, there was Dr. J. His aerial style changed the game, dazzling fans in both the ABA and NBA. He was so good, he helped force the ABA-NBA merger! Winning 3 championships and 4 MVPs, he was a legend on and off the court.   If social media existed in his prime, his highlight reels would’ve broken the internet. His #6 Sixers jersey is a classic.

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8. Julius Erving – The High-Flying Pioneer

AI wasn’t just a basketball player—he was a cultural icon. He brought braids, tattoos, baggy shorts, and hip-hop culture into the NBA, influencing an entire generation. But he also backed it up, winning an MVP, 4 scoring titles, and leading the Sixers to the 2001 Finals.   Despite standing just 6 feet tall, he played with the heart of a giant. His #3 Sixers jersey is still one of the coolest to ever hit the shelves.

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9. Allen Iverson – The Answer to Basketball Culture

The 6-time champion and 6-time MVP was the NBA’s all-time leading scorer for nearly 40 years. His unstoppable skyhook made him one of the most dominant forces in basketball history.    But Kareem wasn’t just about basketball—he was a powerful activist, making a lasting impact beyond the sport. His #33 jersey remains legendary, just like his legacy.