The NFL isn't just about touchdowns and tackles — it's a goldmine for players striking major endorsement deals. Some stars are raking in more from sponsors than their actual playing contracts! From sneaker giants to fast-food chains, these deals reveal just how powerful NFL players' brands have become. So, who's pulling in the biggest paydays off the field? Let's break it down.

NFL Players' Biggest Endorsement Deals: Dak Prescott Some distance behind #1 Spot

Kyler Murray isn't just making plays on the field—he's cashing in off it, too. With $3.5 million in annual endorsements from brands like BodyArmor, Nike, and FaZe Clan, the Cardinals' QB is building a brand that stretches far beyond football. His dual-threat skills and passion for esports make him a unique marketing powerhouse. Whether he's dodging defenders or gaming online, Murray knows how to keep fans—and sponsors—locked in.

9. Kyler Murray, Arizona Cardinals - $46.1 Million (AAV)

8. Kyler Murray

Josh Allen's success isn't limited to the field—his endorsement portfolio is just as impressive. With $4 million in deals, he's backed by major brands like Nike, Microsoft, Hyundai, FedEx, and Pepsi. These partnerships reflect his growing influence as one of the league's premier quarterbacks. Whether leading the Bills or fronting big-name campaigns, Allen's stock keeps rising.

7. Josh Allen

Joe Burrow's $4 million endorsement portfolio features big names like BodyArmor, Bose, and Guinness. However, his partnership with Guinness stirred some debate among fans, with critics questioning if the alcohol endorsement aligned with his clean-cut image. Despite the chatter, Burrow's calm demeanor and stellar play continue to make him a marketing favorite. Whether he's throwing touchdowns or starring in ads, "Joe Cool" stays in high demand.

6. Joe Burrow

Travis Kelce, the Kansas City Chiefs' dynamic tight end, pulls in $5 million annually from endorsements. His charismatic persona and strong social media presence have attracted major brands, including Nike, Pfizer, and State Farm. Notably, his partnership with Pfizer in 2023 sparked some controversy among right-wing circles, drawing criticism for his involvement in a campaign promoting COVID-19 and flu vaccinations.

5. Travis Kelce

Aaron Rodgers isn't just making plays on the field—he's cashing in off it, too. The New York Jets quarterback pulls in a hefty $11 million annually from endorsements, partnering with brands like State Farm, Adidas, IZOD, Fanatics, Panini, TaylorMade, and Zenith. He's also a co-founder of RX3, a venture firm that keeps his portfolio stacked beyond football. Even as he nears the twilight of his career, Rodgers remains one of the most bankable names in the league.

4. Aaron Rodgers

Russell Wilson has turned his star power into a serious payday, pulling in $13 million a year from endorsements. His impressive portfolio includes major names like Nike, Microsoft, Bose, and Mercedes-Benz, along with Wilson Sporting Goods—a fitting partnership. Wilson's mix of leadership, philanthropy, and public presence has made him a favorite for brands across industries. From airlines to sports cards, his influence keeps him in high demand.

3. Russell Wilson

Dak Prescott may not top the list, but his $15 million in annual endorsement earnings is nothing to overlook. As the face of "America's Team," the Dallas Cowboys star has locked down deals with heavy hitters like Nike's Jordan Brand, AT&T, and Pepsi. His clean-cut image, steady leadership, and massive Cowboys fan base have kept brands lining up for Prescott's signature. While he's some distance behind the top spot, his influence off the field remains one of the strongest in the NFL.

2. Dak Prescott

Patrick Mahomes leads the NFL's endorsement game, raking in a staggering $25 million annually — far ahead of Dak Prescott's impressive total. With brands like Adidas, State Farm, and Subway in his corner, Mahomes' star power stretches well beyond the gridiron. His Super Bowl triumphs, MVP honors, and squeaky-clean image have made him an advertiser's dream. Add in ownership stakes in multiple sports franchises, and Mahomes isn't just playing the game — he's building an empire.