The Virginia Beach Sports Center is a state-of-the-art indoor sports venue on the East Coast. It is facing a severe financial crisis, putting future events in jeopardy. An audit revealed that the facility has been losing money since its opening in 2020. Now, the management company, urgently needs a cash infusion of $1.16 million to avoid potential event cancellations.
Bleak Financial Situation Raises Concerns
The $68 million multipurpose indoor sports venue, has been grappling with financial challenges since its inception. The center hosts many events including basketball, volleyball and even track and field events.
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According to an audit presented to the City Council in February, the facility’s operating costs have outpaced revenues. Eastern Sports Management has already used $750,000 from its reserve account to cover unforeseen expenses. Earlier this year, they requested an additional $260,000 loan from the city.
Starting August 1, VBSC is open on Tuesdays and Thursdays for drop-in basketball and volleyball! Stop by with a friend, or make a new one on the court! Drop in from 5:30P-9:30P now through August 17! 🏀 🏐 pic.twitter.com/2BtpOXiu2g
— Virginia Beach Sports Center (@VBSportsCenter) July 31, 2023
A primary factor contributing to the financial strain is the pricing set by the city’s Convention & Visitor Bureau for tournament operators. John Wack, the President of Eastern Sports Management, pointed out that the fees are inadequate to cover operating costs.
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This is putting a further strain on the center’s existing financial woes. The facility has a huge reliance on local camps and leagues during the summer. However, high hotel occupancies, combined with the complications involved in organizing large events are not helping either.
City Council’s Decision and Way Forward
With this imminent financial peril, the City Council is set to vote on whether to infuse the facility with $1.16 million from tourism tax funds. If approved, the money will be used to pay event promoters and replenish the reserve account. This should give the center a chance to stabilize its financial situation.
National records being set here at the VBSC! https://t.co/w2QkHvbwBB
— Virginia Beach Sports Center (@VBSportsCenter) March 11, 2023
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However, the City Council’s approval comes with conditions. Eastern Sports Management will need to present a six-month plan. This plan should outline strategies to increase revenues or decrease expenses to repay the city.
Additionally, the management company’s incentive fee will be suspended until the funds are returned. It must also demonstrate within ten days that event promoters have been paid or have been placed in an escrow account.
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Now, Eastern Sports Management must devise a comprehensive plan to boost revenues and cut costs to ensure the center’s long-term sustainability and continue its mission of attracting sports tourists to Virginia Beach. Only time will tell if these measures can successfully steer the venue towards financial stability.
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