AI has been around for a while. It is surely thriving as well. Most industries are inducing the help of AI for the betterment of their businesses. In a recent move, the AI-based robots marked their presence in a sports event.
An NFL game representing the Los Angeles Chargers had some surprising scenes in the stands. AI-based robots were attending the match. This entertaining marketing strategy is for the promotion of Disney. This has been a critical move with the blend of modern technology.
AI in sports
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In an extraordinary blend of Hollywood glamor and the electric atmosphere of a football game, the Los Angeles Chargers orchestrated a remarkable spectacle. It was during their Week 1 matchup against the Miami Dolphins at the grand SoFi Stadium.
Fans in attendance witnessed an unforgettable experience as AI robots took up seats to promote Disney’s highly anticipated science fiction thriller, ‘The Creator’. Scheduled to make its cinematic debut on September 29, ‘The Creator’ is a much-anticipated release from Disney’s 20th Century Studios.
AI robots from Gareth Edwards’ ‘THE CREATOR’ were spotted in the crowd of a Chargers game.
(via: @CmplxRH) pic.twitter.com/stIAO48oF2
— DiscussingFilm (@DiscussingFilm) September 11, 2023
The film immerses viewers in a futuristic battleground where humanity grapples with artificial intelligence. While the gripping story of AI-driven conflict unfolds on the silver screen, it made an unexpected cameo right there in the stands of SoFi Stadium.
The future is here. AI robots have arrived at the Chargers and Dolphins game at SoFi Stadium.
Experience #TheCreator only in theaters September 29. Get tickets now: https://t.co/clL8n7yTCE pic.twitter.com/e26TFDqv70
— The Creator (@creatorthefilm) September 10, 2023
Though the organization was trying its best to promote the movie, many fans perceived this move to be a little creepy. Meanwhile, some others called it a “true glimpse into the future”. A lot of reactions poured in after these AI-based robots barged into the NFL.
Reactions to the Robots
The marketing move is in wide conversations after the event goes online.
Can humanity just stop and ask itself WHY? Why are we doing this? And to what end will it lead?
— MistyMagic (@MistyMagic29296) September 12, 2023
This comment points to the advancement and the horrors that could be possible. AI is rumored to be something that could be a potential game-changer. It is crucial to see to what extent it is positive to let in artificial intelligence.
Wow, the integration of AI robots at the Chargers and Dolphins game is truly a glimpse into the future. Exciting times ahead!
— cristian (@DickiCristian) September 11, 2023
The said glimpse into the future was presented by the NFL. But who knows if more sports will integrate this idea? One fan warned about the blending of Artificial Intelligence and the spreading of it saying the robots had started to take over our world.
They're starting to take over…
— Savvy Travel Buddy (@SavvyTraddy) September 12, 2023
There were many reactions that termed the robots at the game creepy as well.
It’s for a black mirror episode
— thehairfather.alg⭕️ (@yushairline) September 11, 2023
That’s some creative marketing.
— King Bugs Of Bunnington (@BurgessBoston) September 12, 2023
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This user points to the excellent market strategies that were employed to bring more attention.
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There were some good and some bad thoughts about this promotion strategy. This AI involvement in the games could be an excellent marketing strategy or could be a failure. It will be important to see how the audience further reacts to this.
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