Reshaping paths in professional cycling, Human Powered Health recently declared its alliance with an eyewear giant. Sparking buzz in the peloton, this decision made headlines with leading brand Smith’s visionary partnership. Buckling up for thrilling rides ahead, their move unveiled changes in gears alongside other exciting plans for the 2024 season.
Renowned for its cutting-edge helmet and eyewear technology, Smith aided decorated players like 30-year-old Ruth Edwards. In the dynamic world of cycling games, Human Powered Health has been a trailblazer for female participants. Seizing victories since its establishment in 2007, their crew was spotted embarking on a new journey as they went hand in hand with the company worth over $100 million.
Cycling team’s leading collaboration poses fruitful outcomes
ADVERTISEMENT
Article continues below this ad
Focusing on the 16-strong female cycling squad, the team has been led by the remarkable Katia Ragusa from Italy. With another notable player being, returning champion Edwards from USA, their latest update on Smith’s inclusivity made waves on the Santos Tour Down Under. Hinting at HPH’s bright prospects, general manager Ro De Jonckere shared his candid support for the move.
While promising innovation in future cycling games, the sporting manager also claimed this decision’s influence in bringing a fusion of style and safety. Labeling it as a perfect match, he further highlighted it as an opportunity to build their team’s training and competition. While Smith equipped the HPH crew with top-tier gear, it also featured a range of the best-selling road helmets. With the Trace being a noteworthy cycling gear, the company marked an array of aids alongside the aerodynamic Ignite helmet and the Jetstream TT model.
ADVERTISEMENT
Article continues below this ad
Sporting team undergoes diverse modification
Boasting KOROYD impact protection material, these headgears even contained a Mips Brain Protection System. Besides offering lightweight and energy-absorbing experiences, it also landed success in ventilated coverage. While these cycling products exhibited enhanced safety measures, the HPH team opted for a variety of Smith’s shield-style sunglasses. Including popular models like the Bobcat, Vert, Wildcat, and Shift XL MAG models, they also had furnished products with ChromaPop lenses for natural color.
ADVERTISEMENT
Article continues below this ad
With enhanced clarity and superior object definition, the cycling crew’s latest strategies posed high-spirited hopes for 2024. Off the cycling tracks, they further embraced Smith’s lifestyle sunglasses, including the chic Swaya and Lineup models. Crafting a blend of style and functionality, the classic Lowdown 2 frames also became quite popular among the squad members. As the dust settled on this dynamic cycling collaboration, Human Powered Health emerged with a fresh aura in professional courses. With a balanced culmination of technology, style, and safety, they hoped for many more glorious journeys in the future, gearing up for a triumphant 2024 season.
Watch This Story: “It’s better to stop in a good way” – Belgian cycling icon Greg Van Avermaet bids farewell after a golden career in rearview