NJ Hall of Famer Martha Stewart Once Awed Onlookers While Cycling in Her Straw Hat

A popular face on television, Martha Stewart is known for her penchant for fashion and exceptional taste. The icon of lifestyle, Stewart’s influence transcends the world of home decor and culinary arts. However, she made her debut in the world of biking, keeping her styling game on point. 

Stewart had turned heads with her fashion-forward choices that have been extended to the realm of biking. The woman behind Martha Stewart Living Omnimedia had endorsed the Straw Hat Bike Helmet by Bike Pretty, which caused quite a stir in the fashion world.

Martha’s fashion blends style with safety

The Instagram page of Bike Pretty has a vast fan following of 31.7K followers, a page dedicated to cute biking styles and accessories. The Straw Hat Bike Helmet that Martha is seen wearing in the post dated 21 July 2021, was the brain-child of Melissa Davies, the genius behind the blog dedicated to stylish cycling outfits. Fashion married with safety in this innovative helmet ensuring that the chic hat-style helmet seamlessly received the approval of US CPSC integrating all the safety precautions. 

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The Instagram post showed Martha wearing the Straw Hat Bike Helmet ushered in a cycling revolution for the brand and became a style statement. Following Stewart’s endorsement, the demand for the hat-style covers had resulted in a boost in the brand’s sales. As reported to Momentum Magazine, Davies exclaimed with joy, “Meeting the surge in demand was a challenge. Fortunately, I’ve managed to maintain larger inventory levels now, but I still receive waves of attention from her website.”

Biking experiences the unparalleled influence of Martha

The world was already aware of Stewart’s robust influence on lifestyle and fashion. However, this time, with this endorsement she elevated the style game by commencing a new era in which style and safety coexist on two wheels. Since her profession allows her to connect with people through storytelling, Davies wanted to ensure that people get to explore the world differently. She envisioned featuring a woman who would not be a hard-core athlete but would be longing for a delightful biking experience. 

Stewart’s public embrace of this stylish hat metamorphosed into the convenient styles found in helmets. It gradually elevated the Straw Hat Bike Helmet to be a must-have accessory for both cycling enthusiasts and fashion-conscious riders. Through her vivacious personality, Stewart succeeded in transcending the sporty look and welcoming the romantic, vintage charm elevating the cycling game.

A seal of approval from Stewart added a spark of innovation to biking fashion. With this, Bike Pretty is all set to explore and redefine its path intersecting safety and fashion in the biking world. This collaboration between Martha Stewart and Bike Pretty promises a more stylish-looking future for cycling. 

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