Chaos Ensued as 26-Year-Old Former Tour de France Winner From Ineos Grenadiers Accidentally Revealed the 2024 Sponsorship Change

The unpredictable peloton of social media has replaced close lap clashes as Egan Bernal’s Instagram story has sent shockwaves through the cycling community. Bernal has revealed to his fans an unexpected glimpse of what might be fellow teammate, Ineos Grenadiers’ jersey for the 2024 race. 

From the post, the fans have been left speculating about a distinctive feature in the jersey that has been inadvertently revealed by the Colombian sensation. Amidst the rumor, another important fact of the long-time kit supplier, Bioracer parting ways with Grenadiers has also come to the forefront.  

Bernal’s Instagram slip reveals end of partnership with Bioracer

The Belgian kit manufacturer has concluded its two-year-long association with Grenadiers which was confirmed on December 4. It was the strategic scaling of the sponsorship commitments that propelled backed by the industry’s downturn during the post-COVID that propelled the company to make this decision. 

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As reported by Cycling News, Bioracer said in a statement about the reason of the brand’s putting an end to its partnership with Grenadiers, “As the post-covid situation has challenged not just us but our whole industry we took hard decisions to strengthen our business. That meant a revision of our operational costs, capacity and with that scaling down our sponsorship engagements as well.”

It was 26-year-old cyclist’s social media post that further authenticated the end of the partnership between Grenadiers and Bioracer. From the picture posted on the Instagram story the jersey has been notably different from the cyclist’s kit from the previous season ad bore the insignia of Gobik, another Spanish kit supplier. 

Evolution of Bernal’s kit propels his cycling excellence in style 

The social media tumult may also lead to a toll on the Ineos-Grenadiers partnership which has been the maverick Pidcock with the l’Alpe d’Huez victory last year. The leaked images got circulated instantly, even though Ineos remained silent. Gobik, who has been the supplier of kits to the Movistar team for the year 2023, the new jersey as per the posted picture shows a distinct and vertical fade with a blue tint. Before Gubik and Bioracer, Greanediers collaborated in a series of kit partnerships, transitioning from Castelli, the Italian giant before joining the renowned Rapha. 

Amidst confusion about his partnership with Gubik, the cyclist has faced another shake-up with the resignation of Rod Ellingworth, the deputy team principal. He has played a pivotal role in shaping Granedier’s cycling project since 2021.  

The unintentional stance of Bernal on social media hints at the significant changes that the upcoming 2024 season is going to witness. Even though the fans await for an official announcement, it promises a dynamic period for Grenadiers both on and off the road. 

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