Florida Cheerleaders Ignite a Beauty Revolution, Securing a Glamorous $250,000 Deal with Mielle Organics

More than high-kicks and pom-pom showdowns, the Florida A&M University (FAMU) cheerleading squad has stepped foot in the world of beauty partnerships. The cheerleading team has secured a  groundbreaking deal with Mielle Organics that is valued at a staggering $250,000.

Adding a dash of beauty to their sideline routines, it has been a rare case of blending athleticism with a touch of high-end hair care. Besides marking a major milestone in the team’s journey, this incident sheds light on the growing intersection of sports and beauty sponsorships. 

FAMU cheerleading squad joins forces with Mielle Organics

The partnership of the FAMU cheerleaders with Mielle Organics was announced on November 27 and the declaration serves as a testament to the evolving landscape of beauty brand collaboration in the realm of sports. The global natural hair care brand will be adopting the cheerleaders as their brand ambassadors as they enter into a three-year partnership.   

In an interview with Essence, Omar Goff, the Mielle Organics president shared her views with FAMU, “I loved everything about my time at FAMU, and this is a full circle moment to give back in this way. We started the HBCU partnership journey at Howard University with the queens of the pool, and now we are here to partner with the queens of cheer.”

Goff expresses his joy at giving back to his alma mater as the brand treads into the world of P&G beauty. Mielle Organics has adopted this strategy to promote their products as well as the cheerleaders through social media campaigns and product samplings. 

Strategic move to spread the FAMU cheer in beauty arena

The initiative has progressed with the efforts of Brandi Tatum-Fedrick, the FAMU Cheerleader Team Coach and the assistant vice president of Annual and Affinity Giving. This experience has been special for the coach since, in his 18-year-long journey, this has been the first time he and his cheerleading squad have been a part of a partnership. 

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Ashlyn Boles, the FAMU cheer co-captain, enlightened us about how this experience will be different for the cheerleading team, “This brand is going to evolve FAMU Cheer. It will allow us to step out of our comfort zone to say I can wear my natural hair, and I can rock my natural hair and look good while doing it.” The commitment of the beauty brand to the upliftment of the cheerleading squad reflects their professional pride and personal investment to cater to the success and recognition of the university.  

Embracing cheerleaders as beauty icons and brand ambassadors in the beauty industry will be a pathbreaker where athletes are often idolized for their physical strength and athletic prowess. Adding a touch of glamour to their spirited performance, the FAMU cheerleaders’ journey will continue to make waves in the sports and beauty intersection. 

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