Oklahoma State has been a perennial wrestling powerhouse. But with David Taylor’s leadership, the Cowboys have set new standards of success. With sold-out duals and setting new attendance records, there is no denying that Taylor’s mark on the program is profound. The most recent example of his success is selling out the Oklahoma State wrestling camps, something that is a reflection of his knack for packing houses wherever his team plays.

David Taylor’s arrival in Oklahoma State was viewed warily by many, considering the gigantic legacy that John Smith had left behind. But Taylor has proven that he’s not just continuing the legacy—he’s making it better. Under his leadership, Oklahoma State is a financial and competitive force to be reckoned with: attendance is rising, and the program pulls in over a million dollars in revenue. The same energy that carried over during the season has continued beyond it, as Taylor has been able to elevate the OSU wrestling camps to a must-see event for wrestlers of all levels.

Registrations for Oklahoma State wrestling camps have been rolling in faster than ever, keeping in line with the growing buzz around the program. The Cowboy Elite Camp—a longstanding OSU offseason tradition—sold out fast, and other camps, including the Team Camp and the Spring Prospect Training Camp, are almost sold out. In fact, Taylor even shared the news of the sold-out camps on his Instagram story. Such high levels of demand directly reflect Taylor’s acclaim, showing that his popularity is not just limited to match nights.

The proof of his impact is in the high demand for OSU wrestling camps that he generates. OSU wrestling have almost sold out 75% of tickets for the Spring Prospect Training Camp, and the highly touted Cowboy Elite Camp is only accepting places on the waitlist after unprecedented demand.. The Team Camp, Pinfall Camp, and Takedown Camp are also likely to follow the same pattern, indicating that there is massive interest in learning from one of college wrestling’s most highly regarded coaches. It’s also important to note that these camps are not cheap; some of them cost up to $650 in attendance.

By making these camps a centerpiece of his vision, Taylor is not building for today—he’s investing in tomorrow. The camps provide up-and-coming wrestlers a straight line to high-level instruction, allowing them to get a feel for what it is that makes Oklahoma State’s program so dominant. For Taylor, this isn’t yet another revenue stream. It’s a way for OSU to continue his efforts and make the program a force to be reckoned with for generations to come.

Broken records and financial successes under David Taylor

David Taylor’s impact is not strictly limited to winning and losing; he’s ushered in a new era for Oklahoma State. The Cowboys set a school attendance mark of 7,597 per dual at Gallagher-Iba Arena, up more than last season despite having fewer home duals. The Cowboys also set attendance records on the road at Utah Valley (5,053) and Northern Iowa (6,030).

Financially, Taylor’s impact has been just as deep. With general admission prices averaging $10, OSU has already taken in over $1 million in gate revenue alone this season. The interest also boosted the program’s online profile, as it launched a three-part online series on OSU Max that discussed Taylor’s style of coaching and his vision for the program. There was also a boost in merchandise sales, adding to the program’s growing financial strength.

In just his first year, David Taylor has rewritten the script for Oklahoma State wrestling. He has taken the program to a new height, attracting scores of fans, pulling in millions of dollars in revenue, and enticing prospective young wrestlers to be a part of what he’s building. His camps sell out just as the duals do, a reflection of his impact reaching beyond the mats.

With the NCAA Championships around the corner, David Taylor could add yet another page to his already bulging resume. IIf he leads the Cowboys to their 35th national title, he will cement his reputation as one of the most dominant rookie coaches in NCAA history. Meanwhile, though, statistics tell the story—be it attendance, revenue, or camp registrations, David Taylor is ushering in Oklahoma State wrestling to another golden period. And for the Cowboys, their future has never looked more promising.