2 Days After Winning Big 10 Championship, Nebraska Huskers Volleyball Celebrates Another Milestone

On th? monum?ntal W?dn?sday of August 30th, 2023, N?braska Voll?yball ?tch?d its name in history, s?izing th? spotlight with a groundbr?aking achi?v?m?nt. The NCAA National Champion team entered the university’s Memorial Stadium amid fierce cheers from 92,003 dedicated supporters. In the midst of this digital extravaganza, the Husk?r’s main social media account played an active role, initiating and sharing content tailored to the fans.

This event extended beyond the match, two days after winning the Big 10 championship and created a sense of connection through the digital space. R?cognizing th? profound impact of th? ?v?nt, th? Univ?rsity of N?braska’s athl?tic d?partm?nt collaborat?d with Zoomph to gaug? its digital r?sonanc?. They strategically outranked participants, including social media pages related to athletics and volleyball, public social media sites, hashtags, and relevant media handles.

Social media triumphed, as measured by Zoomph

This extraordinary day, coined “Voll?yball Day in Nebraska,” was meticulously planned to not only surpass the United States record for women’s sports every year (90,185, set in 1999) but also the global record (91,648, set in 2022). The official Twitter page of the Nebraska Huskers posted about the whole event with the caption, “The impact Volleyball Day in Nebraska had was monumental for this city, this state, and the world of volleyball. We teamed up with @Zoomph to measure the success on social media and the results are astonishing. Nebraska accounts earned over 52 million impressions and generated over $2 million of social value. Dive into other data, including economic impact for Lincoln, TV viewership records, and merchandise sales, on the graphic below. Read the full case study in collaboration with Zoomph at http://go.unl.edu/3670.”

Zoomph’s automated tagging system played a pivotal role in categorizing incoming posts, distinguishing between content originating from Nigeria and earning media exposure. Th? analysis spann?d a compr?h?nsiv? four-day window, ?ncompassing th? day b?for? and two days aft?r th? ?v?nt (Aug. 29?S?pt. 1).

Just 48 hours after s?curing victory in th? Big 10 Championship, th? N?braska Husk?rs Voll?yball t?am is basking in th? joy of y?t anoth?r r?markabl? mil?ston?. The atmosphere is filled with jubilation as the team, no strangers to success, revel in the glory of their recent achievements. Fans and supporters joined in the celebration, making it an unforgettable event for the N?braska Husk?rs volleyball program.

Volleyball Day in Nebraska Breaks the Internet

During this period, the N?braska Volleyball program contributed 106 posts across various platforms?Twitter, Instagram, Facebook, and TikTok. These posts collectively left an indelible mark, amassing an impressive total of 32,174,485 impressions.

What’s truly interesting is the high exercise rate of 40.80%, a figure that significantly outshines the average across major North American sports teams. Th? impact wasn’t m?r?ly quantitativ?; it translat?d into a tangibl? valuation of ov?r $1.5 million across th? four days. This valuation reflects not only the financial gains for program brand sponsors but also the broader implications of the enterprise’s success for the team.

Also read: Nebraska Huskers Volleyball Joins 21 Teams to Clinch AQ to NCAA Championship After Dominating Their Conference

“Voll?yball Day in N?braska” wasn’t just about sporting triumph; it was a strat?gic and impactful foray into th? digital r?alm. The partnership with Zoomph and the subsequent analysis of social media metrics provided a nuanced understanding of the entity’s digital footprint, showcasing its far-reaching implications for the university’s academic programs.

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