Just when the Big Ten Conference seemed like the ultimate stage for volleyball enthusiasts, two powerhouses entered the scene, shaking things up with bold ambition. First came the Pro Volleyball Federation, a name that promised to revolutionize the game. Hot on its heels, Athletes Unlimited stepped into the spotlight, carving its niche. But wait—just when the court seemed crowded, a third contender leaped onto the scene like a game-changing serve. Meet League One Volleyball (LOVB), a California-born sensation rewriting the volleyball playbook. Founded four years ago, LOVB has bloomed beautifully, expanding its roots to include 56 clubs spanning 63 locations across the nation. And it’s not just about growth—it’s about star power, uniting luminaries from different walks of life under one glowing banner.

Since its genesis in 2020, LOVB has been on a meteoric rise, powered by champions like Lindsey Vonn and Kevin Durant, who’ve lent their magic to its journey. Together, their collective efforts have helped amass a jaw-dropping $60 million in funds—a treasure chest fueling a vision bigger than the sport itself. Today, LOVB stands as the heartbeat of the volleyball community, boasting affiliations with over 14,000 athletes, 3,000 coaches, and 1,300 teams. With 56 clubs across 63 U.S. locations, it’s safe to say this “rookie” league is already playing like a seasoned champion. And now, thanks to these star-studded investments, LOVB is shaking up the scene with a game-changing splash of investment!

According to a recent ESPN report, League One Volleyball (LOVB) has scored big with a stunning $100 million commitment from three powerhouse investment groups. This dazzling new funding is set to fuel LOVB’s vision as it readies the launch of its professional league in January. With roots already deeply embedded in the volleyball community through its network of junior clubs nationwide, LOVB is gearing up to elevate the sport like never before.

Leading the charge is Los Angeles-based private equity titan Atwater Capital, joining forces with loyal supporters Ares Management and Left Lane Capital from New York. This hefty new backing builds on the impressive $60 million LOVB previously secured from a star-studded roster that includes Olympic skiing legend Lindsey Vonn, basketball icons Candace Parker and Kevin Durant, and comedic stars Amy Schumer and Chelsea Handler.

“As the sport of volleyball continues to grow not just in size but in popularity, we are humbled to be rolling up our sleeves alongside leading investors like Atwater, Ares, and Left Lane Capital to enable volleyball to become the next major league,” shared LOVB co-founder and CEO Katlyn Gao. With dreams soaring high and this financial boost, the court is set for LOVB to redefine volleyball’s future. Mark your calendars—LOVB Pro is set to serve up its thrilling debut on January 8, with teams hitting the courts in Atlanta, Houston, Salt Lake City, Austin, Madison, and Omaha.

This isn’t just any lineup; it’s a constellation of talent, featuring 17 Olympians who’ve dazzled on the global stage. Among them are 10 heroes from Team USA’s silver medal triumph at the 2024 Olympics, ready to bring their brilliance back home. With such star-studded rosters and cities buzzing in anticipation, LOVB Pro promises to ignite the volleyball world like never before. But there are volleyball stars who have made their mark by investing in the sport, not with money but with something else.

Volleyball stars making it to LOVB!

Yes, you heard it right! League One Volleyball (LOVB) is turning heads and sparking excitement in the youth volleyball world with some electrifying news. They’re laying the foundation—literally—for a groundbreaking 66,000-square-foot training facility in Gretna Landing, Omaha. This state-of-the-art hub is set to be a game-changer, catering to everyone from budding volleyball stars to seasoned pros. It’s also a part of their grand vision, with the debut of LOVB Omaha Volleyball, their new pro team, just months away in January 2025.

Already a force with their top-ranking junior club, Premier Nebraska, LOVB is taking Omaha’s volleyball scene to new heights. And stepping in to lead the charge? None other than Nebraska’s volleyball icon, Jordan Larson! She’s bringing her expertise and fiery passion to the court, joined by standout talent like Lexi Rodriguez, for training sessions that promise to inspire greatness. Jordan Larson, always the epitome of inspiration, shared her joy, saying, “I am the living embodiment of LOVB’s commitment to creating pathways from youth to pro.” For her, this is more than just a return—it’s a full-circle moment, as her journey began with Premier Nebraska.

“To be able to help increase access to the sport of volleyball and train for LOVB Omaha Volleyball in the same facility as my club roots is an incredible full circle moment for me,” she said, radiating her enthusiasm. Meanwhile, LOVB continues to generate buzz, catching the eye of female-led companies eager to join this revolution. Volleyball isn’t just a sport; it’s a phenomenon, boasting nearly 38 million current and former players across the U.S. With such a vast player base, LOVB is creating an irresistible opportunity for those ready to invest in the future of the game!