League One Volleyball (LOVB) is taking its first steps in the professional circuit while the Professional Volleyball Federation (PVF) is setting attendance records. So, many were caught off guard when Major League Volleyball was announced. And now, LOVB founding athlete Jordan Larson has broken her silence on the rise of multiple volleyball leagues.
As one of the eleven founding athletes helping shape the LOVB and, to an extent, pro volleyball, Larson had an open-minded take on MLV. While fellow volleyball icons such as Haleigh Washington have already expressed their doubts, Larson’s take was far more measured. “You know, I do think competition is good, right?” said the four-time Olympic medalist.
“Even from like a salary standpoint, right, when we have options,” continued the former Huskers assistant coach. However, despite the optimism for the emerging league, Jordan Larson did express a hint of concern. “I do think it’s going to be tough to continue this,” the 38-year-old confessed, hinting that the sport only has space for so many professional leagues before it gets over-saturated.
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Fellow Olympic gold medalist and Larson’s U.S. teammate Haleigh Washington also raised this issue on Instagram. “Since everyone and their Great Aunt Shirley wants to make a New Pro Volleyball League, here’s your chance to join in on the fun!” Washington wrote in her post. The LOVB Salt Lake player even provided a hilarious template anyone could use to make a parody pro league announcement.
I asked Jordan Larson if she believes multiple professional volleyball leagues can work long-term:
"I do think its going to be tough to continue this." @KETV pic.twitter.com/WUHozOILy2
— Lauren Michelson (@LaurenMichelson) January 22, 2025
However, Larson, Washington, and others’ concerns are valid. Like the familiar adage, ‘Too many cooks spoil the broth,’ too many pro leagues may lead to undesired disruption. In fact, one such possible disruption has already reared its head. MLV co-founder Danny White also owns PVF’s Omaha Supernovas and plans to move the team to MLV in 2026. However, Jordan Larson is still thankful.
“I’m just grateful for all the investment on all capacities,” added Larson. However, the influx of funds and the increased interest in women’s volleyball aren’t the only things the 38-year-old is grateful for.
Jordan Larson’s LOVB journey feels surreal
As one of the founding athletes of the LOVB, the Olympic gold medalist was stoked to see the fans embrace the new league. While the Omaha Supernovas continue to dominate attendance records, the fans have shown that there’s space left to grow. Larson revealed how she felt after returning to Nebraska after her stint with the Nebraska Huskers.
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The LOVB games are also drawing crowds to the stadiums. The inaugural LOVB game between Atlanta and Salt Lake at the Gateway Center Arena hosted a sold-out crowd of 3,239 fans. LOVB Omaha’s latest game at the Wisconsin Field House also drew thousands of fans to the nascent pro league games. So it’s not difficult to see why, despite her concerns, Larson is also optimistic about MLV and the future of women’s pro volleyball.
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Can multiple volleyball leagues thrive, or is the sport heading towards an unsustainable saturation point?
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