Sha’Carri Richardson Fulfills Vital Promise Through New Venture Outside Track and Field

Sha’Carri Richardson, the trailblazing sprinter who captured the world’s attention on the track, is now making waves beyond it. Richardson kept her promise to uplift women in track and field, and now she is carving out a new legacy. As she is set to start her new venture, she even handed over full control in a recent photoshoot to a renowned artist who also celebrates work with top Black musicians.

But Richardson’s vision extends even further. With ventures like Flow Go Hair and partnerships like Athlos NYC, she’s redefining opportunities for women beyond sports. Now, what is Richardson up to?

Sha’Carri Richardson is humble enough to give full creative control

Sha’Carri Richardson’s ability to celebrate others’ creativity shines through in her recent collaboration. Richardson recently did a photoshoot with Breyona, giving her full control to take photographs. The shoot was regarding her new venture, ‘Flow&Go Hair Extensions,’ and the artist has done a lot of work with Black artists who are top musicians. As a token of thanks, she posted a carousel of pictures of the photoshoot and thanked Richardson for letting her do it her way. The caption?

The photographer’s Instagram post highlights this unique collaboration, praising Richardson for her trust and vision. Her Instagram handle is @exquisite_eye, and she captioned the post, “When a legend gives you full creative control, this is the result. Directed, cast, photographed, and styled by me for @itsshacarri’s new hairline @flow_gohair. I AM INTERNALLY SCREAMING!!! Thank you, @itsshacarri, for trusting me ❤️.”

The artist gets compliments from the singer and actresses who shot with Richardson—Meghan Nicole, who commented, “The way you literally brought this to life should be studied!!!! You are beyond talented, sis, & I’m so, so thankful I was able to be a part of this with you 💐❤️.” Actress Zolee Griggs also commented, “🥹🤎I love you so bad! Well earned. This came out beautifully!!! Love your vision!”

Through this platform, she’s not just redefining beauty standards but also giving women a voice to express themselves freely—both in style and spirit. It’s a natural extension of her promise to uplift and amplify women’s creativity in all spheres.

Richardson is making a change for women

This mindset aligns seamlessly with Richardson’s latest venture, Flow Go Hair, a brand dedicated to celebrating individuality and confidence. Sha’Carri Richardson also posted about the launch, with the caption, “Launch after launch, I’m excited, and I KNOW YALL BEEN WAITING. Welcoming @flow_gohair to the world 💕 stay tuned for the official launch!”

Apart from Richardson’s hair extension business, what else is she doing to empower women? She is also a part of the Athlos, founded by Alexis Ohanian; it’s a professional, female-only track and field meeting series. It was first held at Icahn Stadium in New York City on September 26, 2024. It will help female track and field stars—offer significantly higher prize money.

The all-women’s meets put women in the spotlight, as Ohanian put it, “We want to bring that energy… That is what these athletes deserve. This is what helps tell a story to the world that the Olympics are over, but the athletes are here, and these are the exact same women running for big dollars.” It’s not just about the pay, but about visibility and respect.

Beyond the track, Richardson is known for her fashion—long nails, bold wigs, different styles, and now her new hair extensions launch. Staying true to her promise to uplift women in track and field, Richardson is carving out a new legacy by empowering female creatives. What do you think about her new venture? Tell us in the comments.