?Not Good for Their Business?: As NBC Breaks Deals With Track and Field, US Olympic Legend Throws Shade at USATF

On June 1st, the sports media startled the grounds of the US track and field. As of now, the US championship held in Eugene this month will be aired on the subscribed channels of USATF and CNC only, which is leading to a backlash against media corporations. Many athletes, including Olympic medalist Michael Johnson, have questioned the legitimacy of sports media as a result of this step.

Michael Johnson, an American sprinting champion, has now become a light in the dark for track and field sports. Michael, after retirement, has joined the hands of millions, including Sha’carri Richardson, to fight for the rights of this underrated sport and athletes. Recently, in a tweet, the athlete took another jab at sports media. Michael Johnson accused NBC of only caring about successful sports events.

?Johnson’s fight against the corporations continues.

On Monday, Michael Johnson was tagged in a tweet by Run Blog Run, an athletics blog, questioning why NBC is not covering the US Track and Field Championship on live TV. Furthermore, the tweet questioned whether or not the athlete believes that NBC doesn?t care about athletics anymore.

Michael Jhonson responded to this question with a tweet: “Companies like NBC make decisions based on sound metrics for business success. Something is telling them televising USATF champs on their terrestrial channels is not good for their business. All organizations have a responsibility to do what?s best for their business. The IOC makes sure the Olympics remain good for NBC?s business. USATF have not insured these championships are good for NBC?s business, despite it being their responsibility to do so.” Johnson emphasized how athletics has become just another number for NBC and declared it not a good entrepreneurial move for the company.

Michael Johnson has now become a beacon of hope for US track and field and is not afraid to call out the corrupt motives of corporations. In addition, Sha’carri Richardson, a booming athlete, has decided to take a bold step against this injustice. Richardson proposes convening an athlete meeting to raise a voice against this motive.

Sha’carri Richardson calls for a meet

Two days ago, Sha’carri Richardson posted a video on Instagram. In the video, Richardson wanted to reach the athletes participating in the US championship who were not happy with the changes made in US track and field. The athlete then asked such sprinters to fill out a form to strategize a meeting where they could talk about the major decisions taken by corporations. And also create an organization to hold a voice in such big decisions that can alter their career path forever.

Also Read: ?Killing the Sport?: Sha?Carri Richardson Joins Hands With Millions After NBC Drops a Disappointing Update for Track and Field World

Both Michael Johnson and Sha’carri Richardson, as athletes, have become the faces of hundreds of athletes whose careers are being threatened under capitalist strategies. Working as a constant force, these athletes are not only providing a change for the underrated athletes but also helping the track and field sport get the attention it truly deserves.

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