Imagine Sha’Carri Richardson and LeBron James together! The charismatic American duo has 6 Olympic medals and innumerable titles won in their sports. Moreover, both James and Sha’Carri represent a special status where millions of individuals of different ages consider them as their motivations. That might pose the best prize for them earned in their career. But have they ever come together? Do they have any chance? In the Paris Olympics, LeBron James led Team USA, whereas Sha’Carri claimed two Olympic medals. But apart from that, have there been any occasions where they were spotted in the same frame? 

A debate might go on that topic. But recently, Nike’s marketing wing came up with an innovative hack. The hack remained so perfect that Sha’Carri Richardson couldn’t avoid sharing the clip of it on Instagram. But what was it? The camaraderie between Sha’Carri and Nike headlined several times in the past. Before the Paris Olympics, the brand set her statue in the heart of the French capital. LeBron James also graced the list of names who had their statues similarly. So, what special did they do this time? 

On Friday, Sha’Carri shared a carousel of photos and a clip. The post came with a caption, “If you have a dream, don’t let it go✨” The same post had the clip that showed Sha’Carri’s picture in a roadside banner posted by Nike. Meanwhile, on the flip side, the banner had LeBron’s face. A rare combination! But doesn’t it make a joint appearance? Well, the ad Sha’Carri uploaded to her Instagram feed is a part of Nike’s Paris Olympic campaign. 

In July last year, Nike’s Olympic campaign caused a lot of talk in the realm of sports. In those days, Nike was hit by its biggest share price fall in 20 years. Also, in the crowd of potential rivals in the market, the brand faced a crisis. In such a situation, it took only one route, and that was to bounce back. Its campaign held those names who had been seeing the Paris Olympics as an opportunity to bounce back. That’s where Sha’Carri Richardson and LeBron James came from. 

For Sha’Carri, the Paris Olympics was her redemption tour. After all those criticisms and fiascos since the Tokyo edition, she could use the Olympic platform as the perfect ground to announce her feature of being more than an athlete. She could show her maturity. The agency, Wieden+Kennedy Portland, celebrated that moment only. The brain behind the campaign tagged SCR with the line, “The times of my life,” to justify the value of the moment for her. In Sha’Carri’s latest Instagram post, that banner once again made a place. And what about LeBron James, the undisputed power forward from the Los Angeles Lakers? What was his story and tagline? 

In the ad campaign, LeBron James had the tagline, “This isn’t a game to me.” For someone who was making his return to the Olympic Games after 12 years in Paris, nothing could have been better to explain the situation. Also, LeBron led the men’s USA basketball team and Team USA in the French capital at 39. He had the honor of carrying the national flag in the opening ceremony. Would such chances come into his life again? There are question marks. So, don’t you find the taglines intriguing, perfectly matching the situations of those athletes? Well, Sha’Carri Richardson added an extra edge to it by adding the caption. The words seem to explain her fandom for the four-time NBA champion. This is not the first time she expressed it publicly. 

Sha’Carri Richardson votes for LeBron James 

In the Paris Olympics, Sha’Carri Richardson claimed two medals, including the gold in the 4x100m women’s relay event. Did that justify ‘the time of her life’? Maybe so. But she was also there to celebrate LeBron James, who had to stand tall, perhaps taller than his fireworks throughout his professional career. The USA men’s basketball squad had to claim its reign back in the Olympics. And LeBron had the responsibility. 

On August 10, Sha’Carri Richardson reached the basketball final to witness the magic taking place. She donned a custom top made by Nike Dunks. Again, it looks like the brand bridged the gap between the stars. The USA men’s team won the basketball final and claimed the gold medal. LeBron aced the target once again. Perhaps that’s how he proved the contest’s monument height in his career, and SCR remained the witness. Later, on September 3, the Dallas native sprinter shared an Instagram story to celebrate LeBron’s wish. 

The basketball legend wanted to be known as someone more than a sportsman. He claimed that he might miss his mission if people knew him only for his records made in basketball games. Such lines melted Sha’Carri’s heart. In her Instagram story, she shared LeBron’s comments and her caption, “This is a legend!” In the new year, it looks like she has gone back to that memory lane again. The fans might feel the emotions once again.