You don’t have to break the bank to look like a million bucks, and when it comes to Sha’Carri Richardson, style isn’t about the price tag—it’s all about how you wear it. She always looks perfect, right? But here’s the thing: Richardson consistently rocks those Nike outfits like a pro. Why? Well, it’s because she’s been sponsored by Nike. But when she showed up at a recent big event, she wore Nike gear that wasn’t as pricey as what some other athletes are rocking. So, what’s her secret?

After Sha’Carri Richardson made her Olympic debut at the 2024 Paris Games, she had everyone talking not just because of her silver in the women’s 100m and her gold in the 4x100m relay, but because of her killer style. As she attended the men’s basketball final in the Olympics, she was spotted wearing a custom corset top by upcycling designer Cierra Boyd. The top, made from earth-toned Nike Dunks, cost just $300. But at the same time, Keely Hodgkinson was also making waves after winning gold in the women’s 800 m. As recently as this week, she attended the 2024 Sports Personality of the Year (SPOTY) Awards.

There she was seen wearing a stunning gown from the KNWLS x Nike collab, which cost over $1,300. The dress had this amazing mix of Nike’s iconic Swoosh and KNWLS’ signature second-skin style. What made it even cooler was how the Swoosh replaced floral embroidery from antique silk stockings, giving the gown a sporty yet elegant vibe. Styled by Aimee Croysdill, the 22-year-old’s look was a perfect balance of athleticism and high fashion.

But then, it’s interesting to see the price difference when comparing Hodgkinson’s outfit to Sha’Carri Richardson’s look, even though they’ve both been sponsored by Nike since 2019. Previously, though, Richardson was also rocking a Louis Vuitton Speedy bag designed by Pharrell Williams, which cost $13,689, but she was attending a basketball game that was a bit casual. Maybe that’s why Hodgkinson’s look this time was a bit more luxe—as she was at a high-fashion event, while the 24-year-old’s outfit suited a more casual, sporty setting. Still, Nike has always given Richardson her well-deserved tribute, so it’s all love.

Nike’s tribute to Sha’Carri Richardson’s success

Sha’Carri Richardson has been glowing lately, and to top it off, Nike has been rewarding her after winning the 2024 Paris Olympics. The sporting giant decided to celebrate this achievement after she had taken part in the Diamond League finals in Brussels. Additionally, she won a gold medal in the 4×100 meters relay in her first Olympics. Just recently on Instagram, Richardson revealed a good-looking black suitcase with a Nike emblem inscribed on it, accompanied by orange Nike attire and white sneakers.

Even more exciting is that Nike has been associated with Richardson since 2019 and has decided to renew the contract with her until 2028, which is indubitable proof that the brand is confident she will keep excelling. Altogether, during the whole Olympics 2024, she was dressed in Nike outfits that complemented her daring, energized personality. This is not just Nike’s tribute to the Olympic moments of the athlete, but it is also the celebration of her comeback.

Following a suspension due to doping, which saw her missing the Tokyo 2020 Olympics, Richardson proved to be “that girl.” That’s why even Gail Devers, who was a top Olympic competitor, could only stand and watch as she returned stronger for the next time. As much as Richardson failed in the 100m by a whisker of winning gold, she has touched the hearts of so many with her journey from Tokyo to Paris, and with the 2028 Los Angeles Olympics on the line, the best may still be ahead for her.