Jamaican track and field legend Shelly-Ann-Fraser-Pryce is a global phenomenon. She extends her influence far beyond the boundaries of her home country and is an idol to athletes all over the world. Interestingly, the mommy rocket’s fame originates from her track and field success but permeates various business ventures. 

Along those lines, a fashionista at heart, Shelly-Ann Fraser-Pryce, has always preferred to collaborate with fashion brands. Recently, she paid homage to her stylish alter-ego with a sponsorship deal with Swiss watchmaker Richard Mille. Her closet is filled with designer clothing, but there is always a place for an ultra-luxurious piece of accessory. 

Shelly-Ann Fraser-Pryce’s style quotient with Richard Mille

Shelly-Ann Fraser-Pryce scored a three-year contract with Richard Mille. The brand announced the partnership on Tuesday via a social media update that said, “On your mark, get set, Go! Olympic Gold Medallist and World Champion Shelly-Ann Fraser-Pryce has joined the Richard Mille family. The proud Jamaican “Pocket Rocket” and the most decorated athlete in 100m history is setting her sights on further glory at the Paris Olympics in 2024”. Hours ago, Shelly-Ann Fraser-Pryce shared the post on her Instagram story alongside a breathtaking video of her wearing a stunning Richard Mille timepiece. 

She was in full-track garb and took the stance of a sprinter. Her confidence reflected in her eyes, and suddenly, the camera panned down to her wrist to reveal the opulent Richard Mille watch. 

The Jamaican prodigy is the most decorated 100-meter sprinter in the world. Naturally, she attracts many fashion brands who want to associate themselves with her success and influence. Nonetheless, Shelly-Ann Fraser-Pryce is wary of most brand deals that come her way. However, there are a few that she can swear by. 

Fraser-Pryce’s discerning choices in brand partnerships

Shelly-Ann Fraser-Pryce can boast of an impressive list of endorsement deals with major brands of various industries. She has a longstanding relationship with Nike, who promoted her 2016 Olympic campaign with promotional videos. Digicel and GraceKennedy are major Jamaican brands that Shelly-Ann Fraser-Pryce has also aligned herself with, showcasing her commitment to supporting and representing her home country. 

Read More: Despite 5 Years Into Motherhood, Shelly-Ann Fraser-Pryce Breaks All Fashion Barriers by Flaunting Her Style for $5,000,000,000 Clothing Brand

The track queen became the Grace Goodwill Ambassador for Peace through her partnership with Grace Foods and PALS. However, her charitable efforts do not stop there. Her Pocket Rocket Foundation helps out student-athletes in financial crisis. Although Shelly-Ann is worth over $4 million, she cannot run her organization without help. She pours the profits from her Chic Hair Ja hair salon into the organization, but it is never enough. The brand partnerships like that of Richard Mille, sure contribute significantly to the endeavor.

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