From Oprah’s Favorite Thing to Successful Sneaker Brand – Allyson Felix’s Million Dollar Business Venture

Allyson Felix marked her presence as one of the most decorated Olympians in track and field history. She faced hurdles as a new mother and was subjected to unrelenting maternity contract negotiations. However, her strong business acumen has helped her chart phenomenal success beyond her sports. It eventually marked her trajectory in entrepreneurship. And now, there’s no going back.

Allyson Felix’s multi-million dollar business venture with her women’s footwear and lifestyle brand, Saysh is a success story that has no precedent. Looking back at the journey, Felix recently recounted the major milestones of the brand this year.

Allyson Felix sprints to success with her sneaker brand

The official Instagram handle of the popular sneaker brand founded by Olympian Allyson Felix, @bysaysh posted to celebrate its journey this year. The caption that accompanies the series of pictures reads, “As we bid farewell to 2023, here’s a snapshot of our monumental moments— from appearing on Oprah’s Favorite Things to making waves in the sneaker world and collaborating with other groups of inspiring women. What an incredible year it’s been for us at Saysh!”

The photo series highlights the major milestones in a series titled as “2023 wrapped” for the brand. In April this year, for the second time, the sneaker brand rang the closing bell at the New York Stock Exchange. In June, Saysh launched the Saysh+community platform. In the following month, Allyson Felix made it to the Icons+Leaders category in the coveted Sports Illustrated Power List. The brand also marked spectacular partnerships with the Alpha Kappa Alpha sorority.

The month of August marked major wins, like joining the REI’s lineup, and Dr. Jill Biden wearing Saysh sneakers for the cover of Women’s Health magazine. Since the launch of The Felix Runner running shoes in September by Saysh, it has made a huge leap. The lineup was crowned as one of Oprah’s Favorite Things for 2023, which is one of its biggest achievements this year.

Felix’s journey to freedom with Saysh

Founded in 2021 alongside her brother, the brand was the need of the hour after Allyson Felix’s fallout with Nike. It came to light when the popular brand had cut down her contract by 70% after she became a mother. Owing to this, she had no shoe sponsor during the Tokyo Olympics.

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At this moment, she took charge of rising from the situation and taking the ultimate step into the future with Saysh. As a purpose-focused brand, Saysh has established its mark with a quality and a positive approach. It continues to inspire women to take charge of themselves and their trajectory.

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