The track and field community has witnessed various standout athletes. One of the top rankings is Noah Lyles. The USA sensation has made headlines all over the world with his great career earnings. A legend in 100m, and 200m and now a three-time world champion, Lyles has been leading the charts ever since he entered the track world.
However, it’s not just athletic skills that he is a maestro of. Lyles has been on a journey of deals and collaborations. However, this isn’t just another announcement of a new collaboration; instead, it’s an unveiling of the mature realities that govern deals in the world of track. His impactful world has broken the internet.
Sensational sprinter spilling beans on collaborations
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26-year-old Noah Lyles has been a part of various collaborations, and with his experience in the sports world, his words resonate with fans. Recently on November 26th, Lyles commented on one post that went viral. Posted by Olympic Medalist Rori Dunk on his X account, the post has a visual of Carlos Alcaraz X Louis Vuitton and AC Milan X Off White with bold looks. It is the caption that made Lyles comment on it.
I will say most track athletes are restricted on the type of deals they can make if any bc the big ones especially these 2 examples that where given are other clothing brands.
— Noah Lyles, OLY (@LylesNoah) November 26, 2023
It reads, “Fashion brands are dropping a dime to sign professional athletes. Athletes need to build a brand to make them self-prime targets for this kind self-prime this kind of lucrative deals (via The Business of Fashion)”
To this, Lyles added his words, “I will say most track athletes are restricted on the type of deals they can make if any bc the big ones especially these 2 examples that were, given are other clothing brands.” Lyles highlights the challenges that track athletes, including himself, face when it comes to securing sponsorship deals with certain brands. He suggests that many track athletes experience restrictions in the types of deals they can pursue if any at all. Along similar lines, Lyles has recently hinted at his future plans.
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A career in the ‘sports business’ for Lyles?
Noah Lyles, known for his meaningful updates, has once again woven an air of mystery around his future in his latest social media post. On X, with 81.2k followers, Lyles seized attention with an unexpected and enigmatic revelation. He shared a thought-provoking insight, stating, “One day they will realize that most of my big plans have nothing to do with running but with the business of the sport.”
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While Lyles stands out as an exceptional athlete, his future seems to hold plans beyond the track. One thing is for certain—whatever path he chooses, Noah can count on his dedicated fans accompanying him every step of the way.
Watch this story: Noah Lyles Is All In. Rooting for the $155M Esports Giants at Worlds 2023