Olympic Athlete Alica Schmidt Collaborates With $19,000,000,000 Giants Championed by Zendaya for Their Latest “Oud” Offering

In the world of track and field, an athlete’s ability to race is matched with their speed and tempo. However, not many of them get time to shine outside the court. But a German track and field star has managed to stand her ground very well. Alica Megan Schmidt, known for her beautiful looks and a habit of winning 400-meter races, does her absolute best. Having joined the sport in 2018, Schmidt has already won two European junior 4x400m relay championships. But what stands out is her ability to garner deals from huge brands like Hugo Boss, and Schmidt is a name that shines off the court as well.

Recently, Schmidt collaborated with a luxury beauty brand—one that has ambassadors like Zendaya and Emma Chamberlain rooting for them. With a value of $19 billion, Lancôme is a prominent name in the French fragrance industry. The beauty brand began its “House of Happiness” in 1935. Today, the company sells makeup, skin care products, and fragrances. Alica Schmidt pledges her “personal recommendation” with the debut of their first Oud fragrance from the ‘La Vie est Belle L’Éclat’ line. Her Instagram post proves that promise.

Alica Schmidt has a new recommendation

On October 20, Alica Schmidt took to Instagram to share a new collaboration with her massive following of over 4 million fans. Wearing a beautiful black dress, Schmidt was posing with the fragrance in a desert. With a dreamy look on her face, the star shared a total of three pictures. She detailed the new fragrance in a long caption.

Alica Schmidt wrote, “…The new fragrance from @lancomeofficial official is the first Oud fragrance from the La Vie est Belle line. I myself have been wearing the fragrance for a long time now and I have been talking about it a lot in recent weeks…” Encouraging her fans to try the new Oud fragrance, she wrote, “Make sure you get the fragrance in your hands and smell it yourself. A personal recommendation to the heart… #Lancome #LaVieEstBelleLExtrait #LancomeFragrance”

With this, it is not the first time Schmidt has channeled her inner fashion guru. As it turns out, she has multiple projects under her name. Her past makes it very evident that, whether she is competing in races or walking for the Milan fashion show, Schmidt is an absolute pro.

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Schmidt is pleased to walk as opposed to sprint

Alica Schmidt is the face of Hugo Boss. As the recipient of the title “World’s Sexiest Athlete” from an Australian magazine, Schmidt shares a strong love for the fashion world. On the track, she is an athlete with pure professionalism. But when she’s not on the track, the athlete takes pleasure in walking down the ramp and she did the same by taking on her prowess at “the Milan fashion show.”

Recently, the 24-year-old took to her Instagram account to share the details about the show. Dressed in a long brown coat, Schmidt exemplified grace. With her hair tied in a sleek bun, she captioned the post, “What a show! Always a pleasure to walk the Milan fashion show for @boss.”

Having said that, Schmidt has always displayed her perfect self. Her Instagram account is a testament to the fact that the German star makes no mistake on and off track! For her, it is all about channeling her inner “Boss.”

Read More: German Athlete Alica Schmidt Embraces Fall With Vigorous Hill Sprints and Intense Training