Allyson Felix is the most decorated US athlete in track and field history. She has left an indelible mark on the track. And now, she is ushering in a new era of empowerment with her latest endeavor ? Saysh. Co-founded with her brother, Wes Felix, Saysh is not just a shoe company; it serves as a potent platform for advocating women’s rights and empowerment.
As an Olympic gold medalist, her prowess on the track has captivated audiences and inspired countless individuals around the globe. However, beyond her athletic achievements, Felix’s impact extends far beyond the finish line. A defining moment underscored the pressing need for change within the athletic industry and propelled Allyson Felix’s journey to establish Saysh.
Allyson Felix cites ?Women Deserve Better’
The Six-Time Olympic gold medalist, Allyson Felix has been vocal for women’s rights. And she markedly has stood up on many occasions to support the cause. On her latest launched collection of running shoes for women, she lauds it yet again. In her latest Instagram story, “Saysh exists because Women Deserve Better”
Saysh represents Felix’s commitment to advocating for women’s rights, particularly for pregnant women and new mothers. The company offers stylish, functional sneakers designed for everyday performance. It also stands out for its unique policies, such as offering a free pair of sneakers to any customer who becomes pregnant, acknowledging that shoe size often increases during pregnancy.
The Nike snub that led to the foundation of Saysh
The inception of Saysh was a direct result of Felix’s experience with Nike, her former sponsor. During her pregnancy, Allyson Felix asked Nike for the same compensation she received before her pregnancy, as well as maternity-related benefits. However, Nike allegedly proposed a 70% pay cut and refused to honor the maternity protections she requested.
This led to a breakdown in their relationship and Felix’s eventual departure from Nike. This pivotal moment inspired Allyson Felix to embark on a mission to champion women’s rights in the athletic and business realms. Though her retirement marked the conclusion of an illustrious athletic career, Felix’s foray into entrepreneurship with Saysh signifies the beginning of a new chapter dedicated to empowering and uplifting women globally.
Through Saysh, she is not only creating shoes but also shaping a future where women are celebrated, respected, and empowered, cementing her legacy as a transformative figure in both the athletic and business realms. Saysh’s latest creation continues to champion women’s empowerment. The new shoe, like its predecessors, is designed with the needs of women in mind.
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