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Big brands continue to lure the growing surfing community and grab their attention. High-end watchmakers Bulgari and Rolex are focusing on growing their markets by creating exquisite watches with stunning features. The brands are renowned for their craftsmanship and creative concepts and are presently on the attack to win over the ardent group of adrenaline junkies. So what’s their deal? Rolex released the sport models in their watch collections, selling water-resistant products making it a surfer’s choice.

Although Rolex’s collections have been selling for a while without specifically targeting surfing, Bulgari recently made a debut in the lineup. Luxury brands are now figuring out how to meet the surfers’ lavish demands. Given their enticing brand image, would these products become a piece of essential equipment for savvy surfers?

Surfing sphere gifted with the newest collection of wrist accessory

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A promotional video posted on YouTube shows Bulgari pairing with WorldTempus to create their collection, “The Surfer,” featuring French surfer Kyllian Guerin. The video shows Guerin surfing on the Aegean Sea while wearing each of the three new watches from the Aluminum Capri Edition timepiece line. Featuring Guerin as “The Surfer”, introducing the Greek concepts Kairos-the time we remember, and Kronos-the time we measure.

Undoubtedly, the Bulgari collection provides the best innovative mechanisms, made from platinum, stainless steel, gold, and more, with exquisite diamonds embellished making these watches leave a dent in the wallet. Aluminum Caprio is valued at $3,350.00 on the market, Bulgari Aluminum Chronograph at $4,640.00, and the most expensive Bulgari Aluminum Chronograph Capri Edition is priced at $4,800.00. However, the idea of Italian elegance has caught everyone’s attention, the price might cause surfers to miss a few waves.

Brands like Rolex have had long accidental reservations in the aquatic community as surfing gained popularity as a global sport. Although the brand didn’t provide many alternatives for sports-specific timepieces, the water-resistant line promised endurance and was popular among surfers. The company created a few watches that quickly garnered appeal within the surfing community.

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Rolex promised surf-friendly watches for the risk takers

Once Rolex witnessed the growing market for their watches the brand paired with Surfing championships to promote their collections. Known as the ultimate diving watch the Rolex Submariner has gained popularity among surfers and is frequently regarded as the best surfing watch. In terms of quality and luxurious style, the Weret Surf Watch was a hit among high-end surfers. While the toughness and water resistance made the Oris Diver a favorite among surf photographers. These watches are considered a reliant wrist accessory while scuba diving or snorkeling as well.

READ MORE “One Wave That Made the Mission Successful”: Relive the Picturesque Surfing Moment You Could Achieve

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Surfers have even discovered rare Rolex inside the ocean, like when famous Australian surfer Matt Cuddihy found the Rolex Submariner and posted about it on Instagram. More surfers are including timepieces in their essential gear as the market introduces new surfing devices with smart features. Surfers now sit back and wait for their waves in style as design advances in the surfing universe offering cool choices while one glides through the waves.

Watch this story Father Son Duo Set to Give Never-Seen-Before Surprise Worth 35 Million to Surfing Community