The countdown to the 2025 SheBelieves Cup is almost over. USWNT, Australia, Japan, and Colombia are just hours away from kicking off the 10th edition of this much-anticipated tournament. But beyond the on-field action, a significant development is unfolding off the pitch. Courtesy of Tobin Heath, ardent fans will not just get to experience this long-awaited exhibition from afar—they’ll have a unique way to carry its spirit with them.

And what better way there is to embrace the essence of this tournament than by releasing its very own merchandise? Yes, you heard it correctly! Apparently, fans will now get to celebrate the passion of the SheBelieves Cup by donning its striking hoodie. It came with the exclusive collaboration of Heath along with the US Women’s National Team. A new merch was teased on the official Instagram handle of the American ladies by sharing two graphic carousel posts.

Additionally, they also shared a brief story behind this collaboration that read, “Where art meets sport. World-class athlete and accomplished artist Tobin Heath led the design process for the 2025 SheBelieves collection, merging her creative vision with the unifying power of sport.” 

It further read: “Inspired by the cycle of empowerment, the design symbolizes the strength and solidarity of women in a team huddle – brought to life with colors reflecting the nations competing.”  

As seen in the post, the hoodie is black in color. On the front, the SheBelieves Cup logo is imprinted on the right side, accompanied by a small mention of ‘Powered by Visa’—the official sponsor of U.S. Soccer. Meanwhile, the left side features the RE—INC logo, representing the media and fashion company founded by Heath alongside her former national teammates and fiancée, Christen Press in 2019. Other founding members also include Megan Rapinoe and Meghan Klingenberg. 

However, it’s actually the back of the hoodie where things get interesting. A striking graphic depicts women athletes standing in a circle with their arms around each other’s shoulders. At the center of this design sits the USWNT logo. At first glance, the bold design on the back appears to be printed in rainbow colors. But in reality, the shades actually represent the official colors of all the teams competing in the 2025 SheBelieves Cup, each proudly displayed on their respective jerseys.

One has to admit that it truly looks stunning. For those wondering how to get their hands on this beauty, the USWNT mentioned this merch will be dropping on February 20, Thursday, in Houston. But since this hoodie falls under the RE—INC umbrella, we reckon it will be available online as well. That said, Heath’s latest move raises the question—what inspired her decision to go for it?

Tobin Heath-designed SheBelieves Cup merch is just one of her classy women’s game projects

The USWNT themselves mentioned that this latest SheBelieves Cup hoodie is inspired by the cycle of empowerment. Well, consider it one of the running mottos that Tobin Heath and her company RE—INC work on. As the start-up mentions, its mission is to inspire everyone to “boldly reimagine the status quo.”

Since then, they have been able to curate a global community of individuals who are committed to driving “progress and equity.” Notably, RE—INC mostly offers sustainable fashion along with a dedicated membership program “for anyone on the path of creating positive change.” Additionally, its innovative merchandise helps it promote the message for all gender identities and body types.

Interestingly, this isn’t the first time RE—INC has released merch regarding a soccer-themed tournament like the SheBelieves Cup. They once announced a World Cup-inspired collection with the name ‘Written in the Stars’. It was aimed at celebrating all the USWNT athletes who were not just trailblazers on the pitch but also stood as activists to fight for equality. Well, equal pay is one of the things to highlight here.

Regardless, it’s indeed, quite remarkable to see that Tobin Heath decided to announce a SheBelieve Cup-themed merch. Certainly, fans will be looking to buy it and fervently don it.