

“It will be a hub that will serve as a beacon of joy and opportunity for the surrounding community, and for all who walk through its doors.” These words from Home-Depot co-founder and Atlanta United owner Arthur M. Blank on the U.S. Soccer National Training Center, a facility that will proudly bear his name, clearly indicate that this soon-to-be-unveiled complex is more than just a place to play soccer. Having personally donated over $50 million, the American billionaire businessman has made his intentions of promoting the beautiful game quite evident, not just for talent development, but also for the fans. But it doesn’t end there—A new opportunity has now been bestowed upon ardent supporters to be a part of this remarkable $200 million project!
The initiative that goes by the name “the U.S. Soccer Brick Program” was announced recently and is open for fans to participate in. It is an opportunity for the fans to become a “lasting part” of the Arthur M. Blank Training Center by purchasing a personalized brick that will be permanently installed at the facility. It is like a Hollywood Walk of Fame, where the only difference is that instead of big names, there will be your name on these bricks, which everyone will be able to see whenever they are visiting the facility.
And guess what the cherry on top is? Well, aside from seeing it installed, fans who join the program will also receive a complimentary Keepsake Replica of their personalized brick. They will be getting it in the comfort of their home as the USSF will personally ship it with an official program plaque. Be it home or office, it’s totally on the fans where they decide to flex their personalized brick.
ADVERTISEMENT
Article continues below this ad
Rest, it goes without saying that a Certificate of Recognition will also be provided along with the listed items to authenticate both the purchase and the placement of the brick at the training center. Interestingly, there is also an option to purchase display cases for their Keepsake Replica. If needed, they may order additional replicas when choosing any brick selection.
We are thrilled to announce that the U.S. Soccer Brick Program is now live.
Become a lasting part of the Arthur M. Blank U.S. Soccer National Training Center. Space is limited. Reserve now!
🧱 https://t.co/gcTzSwgcUl pic.twitter.com/21viLjJHx4
— U.S. Soccer (@ussoccer) April 28, 2025
Notably, there are several packages for fans to choose from. The basic option starts at $350 for a 4″ X 8″ brick. While an 8″ X 8″ brick is priced at $450, fans who wish to add the official U.S. Soccer logo alongside their initials will have to pay an additional $100.
There are also premium granite packages available. The basic one is an 8″ X 8″ granite brick that will set you back $650. Pay a $100 extra fee and you get it along with the U.S. Soccer logo. Meanwhile, the most expensive offering is the 12″ X 12″ granite brick with the U.S. Soccer logo, priced at a whopping $2500.
Be that as it may, it is indeed quite a remarkable initiative from U.S. Soccer for its ardent fans. Clearly, they now have a chance to become part of history and forever etch their own or family names into the nation’s esteemed soccer facilities. If you are keen to do so, we recommend acting quickly, as there are only a limited number of spots left. In the meantime, let’s take a quick look at what the new facility has to offer.
What’s your perspective on:
Is the U.S. Soccer Brick Program a genuine fan opportunity or just a clever marketing ploy?
Have an interesting take?
More about the Arthur M. Blank U.S. Soccer National Training Center
Consider it one of the USSF’s “ambitious strategic plans to grow soccer across the country.” The state-of-the-art facility will span over 200 acres in Fayette County, Georgia, Atlanta. It will boast over a dozen soccer fields and more than 100,000 square feet of indoor courts, catering to all 27 U.S. Soccer National Teams — including the Senior Women’s and Men’s Teams, Youth Teams, and Extended National Teams.
Additionally, the facility will house over 200,000 square feet of high-performance spaces, including locker rooms, meeting areas, and office headquarters for U.S. Soccer staff. While these amenities will serve the men’s, women’s, and youth national teams, a portion of Arthur Blank’s generous donation has been dedicated to building specialized spaces for the organization’s nine Extended National Teams (ENTs).
These include the Cerebral Palsy (CP), Deaf, and Power (wheelchair) Soccer National Teams, who will have access to some of the most thoughtfully designed locker rooms and training areas, ensuring enhanced accessibility and support for their players.

USA Today via Reuters
Dec 24, 2023; Atlanta, Georgia, USA; Atlanta Falcons team owner Arthur Blank shown on the field after the game against the Indianapolis Colts at Mercedes-Benz Stadium. Mandatory Credit: Dale Zanine-USA TODAY Sports
Notably, while Arthur M. Blank contributed the remaining $50 million, the remaining funds were secured through a bond issue that generated an impressive $3.2 billion in interest and sold out in just nine minutes. Rest assured, expect the US Soccer to cut the ribbon on this facility in 2026.
ADVERTISEMENT
Article continues below this ad
No wonder U.S. Soccer President Cindy Parlow Cone had nothing but praise at the time the federation announced this last summer. “Arthur’s contribution is the foundation of our partnership in Atlanta, and his generosity will change soccer in America,” she said, insisting all the 27 national teams will greatly benefit from this impending facility. “I truly believe this facility will help us grow the game of soccer in the U.S. and take us to the next level.”
Joining the chorus was also U.S. Soccer CEO JT Batson, who believes it’s more than just a multi-facility project: “We are laying the foundation for the future of soccer in America here in Atlanta… We are poised to elevate the sport to new heights and leave a lasting legacy for generations to come.”
The architectural and interior design efforts for this $200 million project are being spearheaded by Gensler. The renowned architecture and planning firm has vowed to take the project to the next level, aiming to deliver a vibrant and innovative campus for U.S. Soccer. And why wouldn’t they? Considering the firm has over decades of experience in building some of the world’s most iconic sports venues and corporate spaces.
ADVERTISEMENT
Article continues below this ad
Gensler was also given a contract to design the new premium spaces at Mercedes-Benz Stadium to further enhance the beautiful game experience for Atlanta fans ahead of the 2026 World Cup. Meanwhile, the construction duties have been given to renowned developers, Four Stones Real Estate.
Overall, it is quite an interesting project to look forward to. Let’s see how it turns out next year during its launch.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Is the U.S. Soccer Brick Program a genuine fan opportunity or just a clever marketing ploy?