Shaun White Wants to Repeat Late Snowboarding Legend Jake Burton’s Gift to Him for the Next Generation on Retirement

The snowboarding fraternity has seen many talented athletes. One person who captivates the minds of the audience is Shaun White. He is a three-time Olympic gold medalist and is going to appear in his fifth Olympic Games.

Hence, after the 2022 Beijing Winter Olympics, he is going to retire from the sport. Thus, he hopes to win another Olympic medal.

In the meantime, he has secured his future by starting a snowboarding accessories company with his brother. It’s called Whitespace. Hence, he talked about staying with the sport and how he wanted to be a Jake Burton; who is significant to the snowboarding fraternity!

Shaun White finds inspiration in Jake Burton

Jake Burton Carpenter is one of the pioneers in promoting snowboarding and is famous for his modern-day snowboards. He founded the iconic Burton snowboard companies and most of the top-athletes like White and Hirano use these boards. Moreover, in 1983, he convinced the Stratton Mountain ski resort in Vermont to open its slopes for snowboarders.

The snowboards became a commodity that everyone wanted their hands on as they reached $1 million in sales in 1984. Hence, White spoke about being able to be the next Burton with his own snowboards company.

“I was seven years old when I first got me, I actually got my first snowboard from Jake Burton, who unfortunately passed away recently. But uh, you know he gave me that start and I kept thinking wow if I could be like that for the next generation, you know some young boy or young girl. You know whoever starting up and has that spark and excitement for the sport and could be there to support with my wisdom and experiences,” said White.

Whitespace will launch different accessories for the sport and looks to inspire younger athletes. Hence, White’s new company would be incredible with the products he offers.

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White looking to inspire young athletes

As Burton did, Shaun White looks to inspire younger athletes to take up the sport. The talented athlete is looking to retire from snowboarding after the Winter Olympics and has his sights set on different goals. White will hope to win his fourth Olympic gold medal and the path to success is not easy.

To sum up, he will be missed in the snowboard circuit. With many competitors fighting for the top spot, it won’t be an easy ride for White. There are unique participants taking part in the Olympics. White’s gold medal defense would not be a straightforward task. But with him, you can’t predict what happens!

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